Get the pro-tips, tricks and hacks we’re using across data and analytics, SEO and paid media from those in the know.
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The Future of Search
The way people search and buy online is changing. Younger generations, including Millennials and Gen Z are looking to social media and AI for their product research. Given this changing landscape, we developed key insights into the future of search.
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5 November, 2025 by Paul Hewett
2030: Your Website Doesn’t Exist
At MeasureCamp Sydney, I presented the talk: In 2030, Your Website Doesn’t…
21 October, 2025 by Selina Gough
Google Ads in AI Overviews: How AIO Affects Your Ads
Wondering how AIO affects your ads? If you’re running Google Ads in…
24 September, 2025 by Benoit Weber
First-Party Data Activation: Leverage the Data You Own Instead of Relying on Tracking
In the last two articles of this series, we explored how server-side…
17 September, 2025 by Benoit Weber
3 September, 2025 by Kirsten Tanner
Travel Events in Australia: Quick Guide for Tourism Marketing Professionals 2025-2026
If you’re in tourism marketing, you already know that events are the…
27 August, 2025 by Benoit Weber
Disappearing Data & Users Opting Out of Tracking: A Server-Side Solution
If you’re struggling to track your customers, you’re not alone. There’s a…
30 July, 2025 by Benoit Weber
Server-Side Tracking Done Right: Lessons from a Complex Migration
In this 25-minute MeasureSummit talk, Benoit Weber walks through one of the…
22 July, 2025 by Benoit Weber
Big Data in the Travel Industry: Building Smarter Journeys, Not Just Better Campaigns
Imagine knowing not just who’s about to book a trip, but why,…
21 May, 2025 by Paul Hewett
Google IO 2025 Implications for Marketers
Google I/O 2025: AI Rewrites the Search Playbook – What Marketers Need…
29 April, 2025 by Benoit Weber
GTM First-Party Mode: Why it Matters in Google Tag Manager
If you’ve logged into Google Tag Manager recently, you’ve likely noticed a…
17 April, 2025 by Paul Hewett
Agentic AI in Marketing: Real Examples & Best Practices
Agentic AI in marketing is the future. But it’s also the now.…
8 April, 2025 by Paul Hewett
Search 2.0: How AI is Reshaping Discovery and What It Means for Your Brand
Search marketing is undergoing a structural shift. Not a tactical change. Not…
Digital Digest
Weekly updates on the digital marketing news you need to know, including data reform, cookie deprecation, AI in digital and platform updates.
Travel Digest
Weekly updates on the latest news in travel, including data privacy, AI in the travel industry, platform updates and more.
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Digital Digest
Weekly updates on the digital marketing news you need to know, including data reform, AI, cookie deprecation and platform updates.
