When building domain authority, you’ve got to put your back into it. Backlink that is. We pay special attention to backlinks as they are considered one of the most important elements in building your site’s authority in the algorithms used by search engines, which helps to increase rankings, drive traffic and thus increase your revenue.
Reduced acquisition cost by transforming SEO into a major lead acquisition channel
In Marketing We Trust helped take SEO “Out of the basement” and gain a large share of voice for Online Vocational Education
What we did
Turning a small site into a leading voice in online education resulted from an evolving plan over 3 years. The effort focused on revenue-driving key terms first, then building supporting content to help prospective students along their purchasing journey.
With the support of In Marketing We Trust, Open Colleges fixed and reduced the risk of future penalties, created engaging content and increased our SEO leads by 95% YoY.
Increase in organic traffic in 3 years
Return on Marketing Investment