Our objective was to increase conversions and bookings for Globus Family of Brands through remarketing display ads while reducing the cost of acquisition.
What we did
To increase bookings for Globus Australasia, we targeted users who already showed an interest in Globus, Avalon and Cosmos brands. We created highly relevant ads and adjusted bids for particular age and gender demographics. We also targeted highly specific and relevant websites.
We increased conversions for Globus by 473% compared to the 2018 monthly average. We achieved a 73% increase in click-through rate and reduced the cost per acquisition by 27%.