We make it easier for marketers to collect the data that powers performance.
Google Analytics 4 leads to better understanding of customer lifecycle
Our objective was to help Academia del Futuro gain a deep understanding of user behaviour across multiple platforms
What we did
Implementing the Google Analytics 4 property allowed us to help Academia del Futuro access more information on their customers and how they move across different platforms and channels. We worked with the marketing team to redefine all the relevant events during the design phase and implemented them as we moved through the project.
Once set-up was complete, we were able to show the team where to access the data and how to manipulate it to make it meaningful and to help drive decision-making.
Increase in integrity and accuracy of data
Events providing full visibility on the most important interactions including eCommerce