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Travel

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From increased bookings to higher click-through rates: discover how we helped businesses in the travel industry go places.

We made it easier for people to find and interact with our client’s brands online when they were looking to travel or make hotel bookings, turning them from lookers to bookers.

Case Studies

  • AI & Agentic
  • Data & Analytics
  • SEO
3%
increase in rankings
5%
increase in traffic

Using AI to Optimise Internal Links for a Multi-Million Page Site

Working on a site with millions of pages means small, incremental changes are very important and even small percentage increases can have enormous impacts on the bottom line. The website was already in great shape when we started but continuous optimisation will ensure it stays that way.

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We speak over

20 languages and can communicate with more than half of the worlds population

Specialist Team

Frederic Chanut

Executive Chairperson

Frederic Chanut is the Founder and Chairperson at In Marketing We Trust, where he has been leading innovation efforts for…

Executive Chairperson. Author of all things cool at In Marketing We Trust.

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Clients

Clients

Technology Partners / Certifications

Testimonials

Daniel McQuillan
Digital Director
We particularly value the "whole of agency" approach and the demonstration of a true partnership, rather than just a service provider, which significantly distinguishes In Marketing We Trust from other agencies.
Kirra Loh
Digital Performance and Content Marketing Manager ANZ
We've been working with In Marketing We Trust for years and the team of specialists know our brands and accounts inside and out! Their expertise in GA4, SEO and paid media has been so valuable to us - they've guided us through all sorts of projects such as site migrations, adopti...
Emily Callahan
Product Owner
We enlisted In Marketing We Trust to help our new Australian division get one step ahead of the content marketing game. The team has complimented ours perfectly, providing essential training, delivering high quality links, and advising us on how to get the most from our blog b...
Julien Perreard
SEO Manager
The team at In Marketing We Trust, led by the very knowledgeable Frederic, has been working with Expedia since 2014 and has helped us uncover and fix a number of on site issues across our 18 million page website. Their deep understanding of complex sites’ issues and pragmatic a...
Louise Percy
Digital Marketing Manager
Absolute experts in SEO, SEM and digital strategy, they truly live up to their name and I trust them to deliver great results for my brands. They operate as if they are part of your team and have the detailed skillsets to plug any holes you have internally.
Antje Lauterbach
Marketing Manager International
I worked with In Marketing We Trust on a number of very diverse projects and was impressed by the variety of skills and expertise IMWT brought to the table. IMWT really took the time to understand our business and our needs, and delivered some highly effective solutions as a resu...
Keith Mason
Founder
In Marketing We Trust has taken a systematic approach to improving our paid social campaigns in a number of ways, working with us to identify areas of improvement and optimisation to ensure each dollar we spend is accounted for more effectively and is working harder. This has inv...
Lilly McVea
Digital Marketing Manager
You’ve been one of the best agencies I’ve worked with … and this is something I’ll carry into the future with me … No doubt we will work together again. Thank you for your fabulous work across our accounts so far – we’ve had so much on the move and you’ve managed ...
Julie Lane
Digital Marketing Manager
YHA have worked with in Marketing We Trust for a few years now. Freddy and the team are knowledgeable, capable and professional. They understand our business and our SEO requirements, and have developed strategies and tactics to help us achieve our objectives. The results speak f...
Tania Fernandez
Digital Marketing Manager
Thank you In Marketing We Trust team for being a great support during the set up and roll out of this very new “Chatbot” tool. With my curious nature, I was eager to launch the Chatbot to enhance the user experience onsite and of course as a new revenue generating tool. I was...
Louise Percy
Digital Marketing Manager
Always available, honest feedback even if we might not want to hear it, care about the business rather than just how much money you can get out of us

Insights

29 April, 2026 by Matthew Todd
Events

AI Mode Ads and AI Overview Ads – Optimisation Best Practice

It was great to take the stage (or table, rather) at MeasureCamp…
28 April, 2026 by Kirsten Tanner
Data & Analytics

URGENT: You are at risk – Google Signals no longer controls advertising data

Google just changed the rules on consent, and you’re probably no longer…
22 April, 2026 by Marius Sprong
Search

Optimising for crawlers and agents: Two faces, one formula.

Last month I presented this talk at MeasureCamp Melbourne. BUT that wasn’t…
18 December, 2025 by Paul Hewett
Data & Analytics

What the OAIC’s Privacy Sweep Signals for Marketing Leaders

Australia’s privacy regulator is becoming more proactive. That matters for marketing leaders,…
25 November, 2025 by Frederic Chanut
Research

Publisher Traffic Loss: How AI Search Is Disrupting Brand Advertising

The digital landscape is undergoing a seismic shift. The once-reliable firehose of…
19 November, 2025 by Kirsten Tanner
Data & Analytics

AI Coding Tools: Creating New Products and Extensions

How AI-assisted development is transforming analytics, storytelling, and the future of measurement.…
5 November, 2025 by Paul Hewett
Awards

2030: Your Website Doesn’t Exist

At MeasureCamp Sydney, I presented the talk: In 2030, Your Website Doesn’t…
23 October, 2025 by Paul Hewett
Search

The 12 Discovery Surfaces

Search isn’t declining; it’s fragmenting. This note maps the twelve discovery surfaces…
21 October, 2025 by Selina Gough
Google

Google Ads in AI Overviews: How AIO Affects Your Ads

Wondering how AIO affects your ads? If you’re running Google Ads in…
24 September, 2025 by Benoit Weber
Data & Analytics

First-Party Data Activation: Leverage the Data You Own Instead of Relying on Tracking

In the last two articles of this series, we explored how server-side…

Travel Digital Digest

Weekly updates on the digital marketing news you need to know for the travel industry, including the latest news in travel, ai in the travel industry, data privacy, platform updates, travel marketing trends and more.
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