From increased bookings to higher click-through rates: discover how we helped businesses in the travel industry go places.
- SEO
14%
non-branded non-English SEO traffic increase
$300k
gross profit from winning tests
Case Studies
- Data & Analytics
- GA Migration
09
Matomo instances
09
Azure MySQL servers
- SEO
Halved
Time for content production
42%
Increase in content output
- SEO
- In-Housing
- Training
100%
In-house
0 Vendors
from 10
- Data & Analytics
- SEO
3%
increase in rankings
5%
increase in traffic
Using AI to Optimise Internal Links for a Multi-Million Page Site
Working on a site with millions of pages means small, incremental changes are very important and even small percentage increases can have enormous impacts on the bottom line. The website was already in great shape when we started but continuous optimisation will ensure it stays that way.
- Data & Analytics
$72,000
saved per year
32hrs
of resourcing saved each month
- SEO
- GA Migration
- SEO Migration
148%
increase in conversion rate for Globus
178%
increase in booking enquiries
- Paid Media
- SEO
1900+
conversions
10%
click-through rate
- Paid Media
182%
uplift in performance vs benchmark
14%
performance gain through format testing
- Data & Analytics
- SEO
50,000+
links pointing to 404 page errors removed
25%
of unnecessary links removed
- Data & Analytics
ROMI
Precise Return On Marketing Investment calculations
Custom Dimensions
Custom dimensions created to enable stronger sales performance
54%
increase in conversions after chatbot implemented
8.3%
of sales revenue from chatbot users
- Paid Media
473%
increase in conversions
73%
increase in click-through rate
- Data & Analytics
38%
reduction in discrepancy between Google Analytics and client system
13.24%
of traffic was previously unidentified - an increase in accuracy for key pages
We speak over
20 languages and can communicate with more than half of the worlds population
20 languages and can communicate with more than half of the worlds population
Specialist Team
Frederic Chanut
Chief Innovation Officer
Frederic Chanut is the Founder and Chief Innovation Officer at In Marketing We Trust, where he has been leading innovation…
Chief Innovation Officer. Author of all things cool at In Marketing We Trust.
View bio
Clients
Clients
Technology Partners / Certifications
Testimonials
Daniel McQuillan
Digital Director
We particularly value the "whole of agency" approach and the demonstration of a true partnership, rather than just a service provider, which significantly distinguishes In Marketing We Trust from other agencies.
Kirra Loh
Digital Performance and Content Marketing Manager ANZ
We've been working with In Marketing We Trust for years and the team of specialists know our brands and accounts inside and out! Their expertise in GA4, SEO and paid media has been so valuable to us - they've guided us through all sorts of projects such as site migrations, adopti...
Emily Callahan
Product Owner
We enlisted In Marketing We Trust to help our new Australian division get one step ahead of the content marketing game.
The team has complimented ours perfectly, providing essential training, delivering high quality links, and advising us on how to get the most from our blog b...
Julien Perreard
SEO Manager
The team at In Marketing We Trust, led by the very knowledgeable Frederic, has been working with Expedia since 2014 and has helped us uncover and fix a number of on site issues across our 18 million page website. Their deep understanding of complex sites’ issues and pragmatic a...
Louise Percy
Digital Marketing Manager
Absolute experts in SEO, SEM and digital strategy, they truly live up to their name and I trust them to deliver great results for my brands. They operate as if they are part of your team and have the detailed skillsets to plug any holes you have internally.
Antje Lauterbach
Marketing Manager International
I worked with In Marketing We Trust on a number of very diverse projects and was impressed by the variety of skills and expertise IMWT brought to the table. IMWT really took the time to understand our business and our needs, and delivered some highly effective solutions as a resu...
Keith Mason
Founder
In Marketing We Trust has taken a systematic approach to improving our paid social campaigns in a number of ways, working with us to identify areas of improvement and optimisation to ensure each dollar we spend is accounted for more effectively and is working harder. This has inv...
Lilly McVea
Digital Marketing Manager
You’ve been one of the best agencies I’ve worked with … and this is something I’ll carry into the future with me … No doubt we will work together again. Thank you for your fabulous work across our accounts so far – we’ve had so much on the move and you’ve managed ...
Julie Lane
Digital Marketing Manager
YHA have worked with in Marketing We Trust for a few years now. Freddy and the team are knowledgeable, capable and professional. They understand our business and our SEO requirements, and have developed strategies and tactics to help us achieve our objectives. The results speak f...
Tania Fernandez
Digital Marketing Manager
Thank you In Marketing We Trust team for being a great support during the set up and roll out of this very new “Chatbot” tool. With my curious nature, I was eager to launch the Chatbot to enhance the user experience onsite and of course as a new revenue generating tool. I was...
Louise Percy
Digital Marketing Manager
Always available, honest feedback even if we might not want to hear it, care about the business rather than just how much money you can get out of us
Insights
22 August, 2024 by Frederic Chanut
Privacy Act Reform Australia: How Marketers Can Continue To Work
With the privacy act reform in Australia, we wanted to deep dive…
7 August, 2024 by Kirsten Tanner
Privacy First Approach to Marketing
The data privacy landscape is rapidly evolving. There are big benefits to…
30 July, 2024 by Kirsten Tanner
Digital Marketing Without Cookies: How To
Learn how to do digital marketing without cookies. Major browsers like Safari…
25 July, 2024 by Paul Hewett
Google Won’t Kill 3P Cookies But its Users Will
Google has just announced that they won’t be killing off third-party cookies…
16 July, 2024 by Kirsten Tanner
Data Privacy Laws Australia + Cookie Consent
Learn about cookie consent in data privacy laws in Australia and understand…
10 July, 2024 by Benoit Weber
Consent Mode Implementation: How to Install a Cookie Banner
Learn how to install a cookie banner and implement Consent Mode V2.…
3 July, 2024 by Kirsten Tanner
AI in Digital for Travel Marketers Webinar Recap
AI in Digital for Travel Marketers Webinar Recap Watch the video then…
19 June, 2024 by Frederic Chanut
Google Algo Leak: Summary of the Most Interesting Aspects
Summary of the Google Algorithm Leak The recent Google leak has provided…
17 June, 2024 by Kirsten Tanner
Data Privacy in Australia: Guide for Digital Marketers
Introduction to Data Privacy In today’s world, where digital interactions are an…
12 June, 2024 by Kirsten Tanner
Cookie Deprecation for Travel Marketers Webinar Recap
Cookie Deprecation for Travel Marketers Webinar Recap Watch the video then download…
Travel Digital Digest
Weekly updates on the digital marketing news you need to know for the travel industry, including the latest news in travel, ai in the travel industry, data privacy, platform updates, travel marketing trends and more.
