Home / Data Privacy & Cookie Deprecation Whitepaper
Data Privacy & Cookie Deprecation: Everything you need to know
We asked our travel clients what’s keeping them up at night. Data privacy was at the top of the list so we’ve put together this whitepaper so you can learn everything you need to know about data privacy and cookie deprecation for travel marketers.
Data Privacy
Understand how the evolving data privacy landscape is affecting the global and Australian travel industry. Find out how these changes are influencing data compliance, performance metrics, and the adoption of new marketing technologies in digital marketing.
Cookie Deprecation
Understand the regulation changes to cookie collection and how cookie deprecation is going to impact the Australian travel industry. Learn how these changes are impacting marketing activities and gain insight into how the industry is required to pivot digital marketing approaches.
Talk data to me!
First, let’s talk about data privacy for travel marketers. We’ll start by setting the scene, then we’ll go through navigating global and Australian data privacy. We’ll jump into measuring marketing performance in a world of disappearing data (including cookies), and finally, we will look at using technology to enhance data privacy.
We’ll answer your burning questions about cookies and data privacy, like:
What key shifts in the data privacy landscape are currently influencing digital marketing strategies, especially for those in the travel industry?
How can marketers navigate the complex web of data privacy regulations, with a focus on complying with Australia’s changing privacy requirements?
How is the evolving data privacy landscape shaping the future of travel marketing, and what steps can you take to navigate these changes?
What key actions should travel marketers undertake in response to the upcoming Privacy Act Reforms?
How can travel marketers adapt their measurement strategies to continue tracking and optimising marketing performance effectively?
How can travel marketers harness the power of technology to protect consumer privacy and drive marketing performance?
Download the whitepaper
Everything you need to know about data privacy and cookie deprecation
Download your free copy of our data privacy and cookie deprecation whitepaper for travel marketers and learn how to navigate changing data privacy laws, upcoming cookie deprecation and more while adapting your measurement strategies to continue tracking and optimising your marketing performance.
In data we trust, and that data has to be safeguarded properly. We help you define your data governance by building a collection of processes, templates and frameworks for your team to use.
We also offer practical training to support data governance best practices while following expectations set by policies and standards.
