About Us

In Marketing We Trust is a global team of experts, working together to solve tough marketing challenges.

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Our Story

We’re a global digital marketing agency obsessed with finding better ways to improve your digital marketing performance.

We used to be a client and couldn’t find an agency we could trust to deliver results, so we decided to build that agency.

In Marketing We Trust was born from frustration. We knew we could create a better experience and that’s what we’ve been doing since 2013. We do this by providing you with access to better skills and experience but also through close collaboration with you and your team.

We do what you want a digital agency to do, but we do it in a completely different way.

Our story is just starting, you can be part of it.

Our Story



50% of the most valuable 12 companies in the world trust us to get results.

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Our Values

Trust is central to our values. It’s in our name and our DNA.

We don’t sweep problems under the rug. We believe in constructive feedback when it’s needed. If your marketing isn’t performing as it should be, we’ll tell you and we’ll give you the data to prove it.


Get Sh*t Done

Focus on output. Focus on value. Done to a high standard is better than undelivered perfection.

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Curiosity & Creativity

Figure out how things are working, then find better ways to deliver better outcomes.

Independently Together

Independently Together

Be independent in your work but always go beyond to deliver as part of your team.

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Humility & Honesty

Be realistic about what can be achieved. Keep yourself and your teammates honest.

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Focus on honouring your commitments and be reliable. Trust is of the essence.

Our Executive Team

Paul Hewett

Paul Hewett

Chief Executive Officer

Paul has more than a decade of agency management experience, working with brands to create marketing campaigns that work, blending insights from data with creative thinking and application.
Frederic Chanut

Frederic Chanut

Chief Innovation Officer

With more than 10 years experience in strategic online marketing for brands, Freddy is responsible for the strategic and operational management of In Marketing We Trust.
Selina Gough - Head of Growth

Selina Gough

Head of Digital

With an extensive background across all facets of digital performance channels, Selina has collaborated with some of Australia’s largest brands to align their business objectives with strategic digital tactics.
Sally Aleckson Digital Client Services Manager IMWT

Sally Aleckson

Digital Client Services Manager

Based in Brisbane and having more than 6 years of experience in the field, Sally has been connecting the dots and making sure every project is delivered on time and on budget.
James Bardsley

James Bardsley

Head of Data and Engineering

Data specialist on Expedia Group accounts and general nerd on a few other accounts. James likes computer programming, breaking big datasets down into smaller, more sensible datasets and petting cats.
Tom Ashworth SEO Lead circle

Tom Ashworth

SEO Lead

With an extensive background across digital marketing and SEO, Tom is passionate about making data-based decisions and being fully integrated with clients to be able to work toward shared goals.
Benoit Weber

Benoit Weber

Head of Analytics

Web digital analyst and data aficionado specialising in Google products such as Google Analytics, Google Tag Manager, & Data Studio. Always up to new challenges. "If the world could be made of tags, Ben would be the happiest of them all."
Elle Hackett Paid Media Lead IMWT

Elle Hackett

Paid Media Lead

Elle has over seven years of experience working tirelessly on effective online marketing for brands.
Martin Dunk Head of Corporate Services IMWT

Martin Dunk

Head of Corporate Services

Based in Sydney and having more than 6 years of experience in the field, Martin has slowly adapted to the intricacies of the day-to-day operations and is already getting to know the entire team.
Maria Ursente

Maria Ursente

People Operations

Maria is an experienced HR Professional specialising in Talent Management, with a background in Behavioural Psychology and a passion for Change Management.
Kirsty Tanner

Kirsty Tanner

Marketing Manager

Kirsty looks after all things content marketing and PR at In Marketing We Trust, specialising in evergreen content and SEO. Passionate about content and believes it's the most important aspect of online marketing today.

Team Culture

There is an old saying that culture eats strategy for breakfast. As a people business, we know this is true and it drives us to build a strong and purposeful culture.

At In Marketing We Trust we are one team striving for digital excellence and optimum performance. We work hard together, we play hard together and we advance together.

Our culture is one of excellence and accountability which attracts the best team members and the best customers. We’re proud of our culture and the value it delivers for our people and our customers.

TrustED Conf

In Marketing We Trust is a globally distributed company, so we have to take a different approach to most things — our company conference is no different. 

TrustED Conf brings together our best data, digital and marketing minds from all over the world for an immersive week of knowledge sharing, collaboration and problem-solving. 

Each year we fly our team to an exotic location and invite leading industry thinkers from organisations including Google and Supermetrics to join us for knowledge sharing, innovation workshops, live briefs and micro-adventures. 

TrustED Conf is unique because it focuses equally on the success of our company and our customers’ brands

Trusted Img Greoup

IMWT in Numbers


Digital specialists








Years of combined wisdom


Years on avg. in industry

10 Billion+

Rows of data analysed last year

US $70 Million+

Client revenue generated last year

1 Million+

Messages over Slack last year

Employee Testimonials

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Team Experience

Elle Hackett In Marketing We Trust

Remote Jobs – Interview with a Paid Media Lead

| Team Experience | No Comments
Today we’re giving a massive shoutout to Elle Hackett. Elle is our Paid Media Lead and she's been doing an excellent job with the Paid…
Celebrating Our Culture Heroes - June

Celebrating Our Culture Heroes – June 2022

| Team Experience | No Comments
Each month we celebrate our culture heroes. Culture heroes are given the ethos award by their peers during our fortnightly team meeting. Then here on…
In Marketing We Trust shortlisted in Employer category at B&T Women in Media Awards

We’re Shortlisted in the B&T Women in Media Awards

| Announcements, Awards, Team Experience | No Comments
We are proud to learn that In Marketing We Trust has been shortlisted in the Employer category at the progressive and prestigious B&T Women in…

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Speak to us today to find out how we can improve your marketing performance and receive a response from our Commercial Director within 24 hours.

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