Customer insights and analytics capabilities needed to be improved for platform iteration and board reporting

What we did

We were able to move from many analytics tools across a variety of platforms and integrate them into one unified platform – GTM – to track information easily and accurately for

The impact

Making these changes has created more time for the team to focus on their core business, while better-defined data capture allows for clear, easy-to-interpret analytics that helps guide future iterations and inform the board.