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Unification of analytics brings confidence and direction for talent agency, theright.fit
Customer insights and analytics capabilities needed to be improved for platform iteration and board reporting
What we did
We were able to move from many analytics tools across a variety of platforms and integrate them into one unified platform – GTM – to track information easily and accurately for theright.fit.
Making these changes has created more time for the team to focus on their core business, while better-defined data capture allows for clear, easy-to-interpret analytics that helps guide future iterations and inform the board.
Platforms – data unification
New data-layer events to track events client-side