TikTok may not be the only thing that makes your audience tick. We identify, create and execute social media ads across platforms like Meta (Facebook, Instagram), LinkedIn, TikTok and more.
Social Media Marketing Services
You won’t just like it, you’ll love it. We’ll set up, manage and optimise advertising campaigns to reach your audience and achieve your objectives.
We identify strategies, tactics and techniques to build brand awareness and move customers down the conversion funnel.
We’ll tell you what they want, what they really, really want. We understand the demographics, interests, and behavior of your audience to develop targeting strategies.
We use data to create more effective and targeted social media campaigns.
Analytics and Reporting
We analyse and interpret data from social media platforms to understand the performance of your ads in relation to business and marketing goals. This helps us make data-driven decisions including identifying which creative is working, analysing campaign performance and providing reports.
These reports always come with an A+. We create customised reports that align with your specific goals and objectives, and that are tailored to provide actionable insights.
We recommend a variety of ad formats from single image, video, and carousel depending on your objectives to promote your business to your audience.
A test of good taste. We conduct A/B testing and experiments to help identify and test different messaging and creatives on your target audience. This provides insights for your business that can be used elsewhere.
We offer full-funnel advertising to reach potential customers at different stages of the customer journey, from building brand awareness to moving customers down the funnel and converting them.
We create awareness at the top of funnel to reach a large volume of potential future customers.
We invite consideration at the mid-funnel stage to engage with potential customers and move them to conversion.
At the bottom of funnel stage we focus on converting potential customers who are active in the market.
Full funnel advertising allows you to create a cohesive marketing strategy to target customers at different stages of the customer journey.
What you spend on social media should be worth your while. We make sure it is.
Zero Co needed help accelerating acquisition and increasing market penetration beyond crowdfunding via a new owned initiative ‘The Great Aussie Plastic Purge’.
Drawing on digital expertise and experience to leverage tactics across channels we defined four key areas where we could add the most value to Zero Co in their pursuit of market domination
We achieved a 39% increase in the number of overall customers, despite decreasing spend
Increase in customers
New subscription customers
The best social media platform for advertising depends on your specific goals. Every platform has its own strengths, so it’s important to align your objectives with the right platform. For instance, if you’re looking to build brand awareness, then Facebook, Instagram, Twitter, and LinkedIn offer great opportunities to reach a large audience.
At In Marketing We Trust, we understand the importance of choosing the right mix of channels and platforms to meet your objectives. We can help you identify the best social media platform(s) for your campaigns, and provide you with the necessary tools and strategies to ensure you get the best return on your investment.
Firstly, it is a great way to reach a large target audience. With millions of people using social media platforms every day, businesses can use ads to reach potential customers who may not have heard of them before.
Secondly, social media advertising is a cost-effective way to promote a business. Ads are targeted to the right people and businesses only pay when someone engages with their ad, making it an affordable way to reach a wide audience.
Finally, social media advertising gives businesses the opportunity to measure their success. Businesses can track the performance of their campaigns in real-time to identify which ones are working and which need to be tweaked. This means businesses can get the most out of their campaigns and make adjustments as needed.
The cost of advertising on social media will vary depending on the platform you choose and the type and scope of advertising you want to do.
At our agency, we work with our clients to develop a campaign that fits within their budget. We provide a tailored approach, so the more budget you have available, the more comprehensive and in-depth the campaign can be. We also offer packages and discounts for larger campaigns.
Social media advertising is an effective way to get your message out to a wide audience quickly and on a budget. Through social media platforms such as Facebook, Twitter, Instagram, and LinkedIn, you can target users by interest and create ads that will be seen by the people most likely to be interested in your products or services.
Metrics can be divided into two types: engagement metrics and performance metrics. Engagement metrics measure how people interact with the content of a campaign, such as likes, shares, comments and retweets. Performance metrics, on the other hand, measure the effectiveness of a campaign, such as impressions, click-through rate (CTR), cost-per-click (CPC) or return on investment (ROI).
By monitoring and analysing these metrics, advertisers can determine whether a campaign is successful or not and adjust their strategy accordingly. Knowing which metrics to track and interpret can help you optimise your campaigns and drive better results.