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Case Studies

Increasing Non-English Traffic 14% for Expedia Resulted in $300k in Profits

In Marketing We Trust has worked closely with Expedia since 2014. Due to our international SEO experience within APAC, Expedia trusted us with 4 of their 11 Priority Markets to increase their non-brand non-English traffic, Japan, Korea, Hong Kong and Australia.

What we did

Launched +100 SEO traffic tests across 11 countries. Our solution ran for 1.5 years and focused on optimising SEO elements on the most important and profitable landing pages on each line of the business.

The impact

From the winning tests, there was an aggregated GP lift of $300K. The majority of the tests focused on Expedia brand sites which saw a traffic increase of over 14% compared to the previous period.

14%

Non-branded non-English SEO traffic increase

$300k

Gross profit from winning tests

International SEO,
SEO

Increasing Non-English Traffic 14% for Expedia Resulted in $300k in Profits

Julien Perreard

SEO Manager

The team at In Marketing We Trust, led by the very knowledgeable Frederic, has been working with Expedia since 2014 and has helped us uncover and fix a number of on-site issues across our 18 million-page website. Their deep understanding of complex sites’ issues and pragmatic approach to enterprise SEO in an autonomous fashion helped me deliver results while allowing me to focus on some other matters. I would highly recommend his skills & the team at In Marketing We Trust to anyone looking to succeed in Digital and Search in particular.

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Testimonials

In Marketing We Trust has proven time and again how deep their expertise runs. Everyone I’ve spoken with has been a subject matter expert and manages our needs beyond our expectations. Their ability to understand our business (and its complex parts), the industry, and our target audience put my mind at ease and ensured that the strategy we approved was something we were comfortable with and excited to roll out.

Moise Wakim

Business Manager, Primary Care Australia, EBOS

They have been willing to work with us in using the platforms we already use, and recommend new platforms to develop and add more opportunities for future campaigns that we couldn’t do ourselves. I admire their approach to doing this at the best possible cost for us; minimising their overheads by working in a remote, flexible and adaptable way with their staff, whilst the team still remains available to us to discuss anything at the drop of a hat. We are growing the business together, and I look forward to working with them to develop a number of growth opportunities for us which we didn’t have capacity or skill to do on our own.

Keith Mason

Founder, Point Hacks

We engaged In Marketing We Trust to lead our SEO project based on a referral – and we were totally wowed by the work and service they’ve delivered to date! IMWT is not your typical everyday agency as they ‘really’ work with you as an extension of your team to meet your business objectives

We are an Insurtech startup and we collaborated with IMWT so well as they also work in a forward-thinking and agile way. IMWT have sourced the best talents around the world and that meant our business was able to leverage these top experts to help us drive things forward. We’re now embarking on a new journey with IMWT to shape the digital marketing future for the business.

George Hong

Digital Marketing Manager, Integrity Life

Absolute experts in SEO, SEM and digital strategy, they truly live up to their name and I trust them to deliver great results for my brands. They operate as if they are part of your team and have the detailed skillsets to plug any holes you have internally.

Louise Percy

Digital Marketing Manager, Globus

I have had the pleasure of working with In Marketing We Trust over the past few years and collaborating on several projects. I can attest to their exceptional professionalism and know how across all facets of the online marketing domain they are.

I have the utmost confidence in recommending IMWT for any business seeking a professional digital agency who not only brings a wealth of knowledge and experience but also possesses the drive to push boundaries and deliver outstanding results. IMWT would be a valuable extension to any team or project.

Rachelle Delgado Tang

Digital Team Lead, City of Parramatta

We particularly value the "whole of agency" approach and the demonstration of a true partnership, rather than just a service provider, which significantly distinguishes In Marketing We Trust from other agencies.

Daniel McQuillan

Digital Director, Experience Gold Coast