16 June, 2026 by Benoit Weber
GA4 vs Matomo: which analytics tool is right for your business?
Thinking about tracking your website visitors beyond Google Analytics 4? You’re not…
Data & Analytics
10 June, 2026 by Benoit Weber
Secondary Analytics: A Privacy-Friendly Complement to GA4
Secondary Analytics isn’t for everyone, but you may be considering it for…
2 June, 2026 by Kirsten Tanner
BigQuery Conversational Agents – Session Recap
Last month (May 2026), Benoit Weber, Head of Analytics at In Marketing…
7 May, 2026 by Frederic Chanut
Reverse-Engineering the Dark Funnel
This article expands on a keynote presented at MeasureCamp Melbourne 2026. It…
24 September, 2025 by Benoit Weber
First-Party Data Activation: Leverage the Data You Own Instead of Relying on Tracking
In the last two articles of this series, we explored how server-side…
27 August, 2025 by Benoit Weber
Disappearing Data & Users Opting Out of Tracking: A Server-Side Solution
If you’re struggling to track your customers, you’re not alone. There’s a…
30 July, 2025 by Benoit Weber
Server-Side Tracking Done Right: Lessons from a Complex Migration
In this 25-minute MeasureSummit talk, Benoit Weber walks through one of the…
22 July, 2025 by Benoit Weber
Big Data in the Travel Industry: Building Smarter Journeys, Not Just Better Campaigns
Imagine knowing not just who’s about to book a trip, but why,…
29 April, 2025 by Benoit Weber
GTM First-Party Mode: Why it Matters in Google Tag Manager
If you’ve logged into Google Tag Manager recently, you’ve likely noticed a…
15 January, 2025 by Benoit Weber
Server-Side vs Client-Side Tracking: Benefits vs Challenges
In the ever-evolving world of data tracking, the shift from client-side to…
17 April, 2024 by Benoit Weber
Don’t Lose Your Data: Google Analytics Data to be Deleted July 1
Don’t risk losing your data! Google Analytics or Universal Analytics data will…
11 December, 2023 by Benoit Weber
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