7 May, 2026 by Frederic Chanut
Reverse-Engineering the Dark Funnel
This article expands on a keynote presented at MeasureCamp Melbourne 2026. It…
Data & Analytics
28 April, 2026 by Kirsten Tanner
URGENT: You are at risk – Google Signals no longer controls advertising data
Google just changed the rules on consent, and you’re probably no longer…
22 April, 2026 by Marius Sprong
Optimising for crawlers and agents: Two faces, one formula.
Last month I presented this talk at MeasureCamp Melbourne. BUT that wasn’t…
18 December, 2025 by Paul Hewett
What the OAIC’s Privacy Sweep Signals for Marketing Leaders
Australia’s privacy regulator is becoming more proactive. That matters for marketing leaders,…
19 November, 2025 by Kirsten Tanner
AI Coding Tools: Creating New Products and Extensions
How AI-assisted development is transforming analytics, storytelling, and the future of measurement.…
24 September, 2025 by Benoit Weber
First-Party Data Activation: Leverage the Data You Own Instead of Relying on Tracking
In the last two articles of this series, we explored how server-side…
17 September, 2025 by Benoit Weber
27 August, 2025 by Benoit Weber
Disappearing Data & Users Opting Out of Tracking: A Server-Side Solution
If you’re struggling to track your customers, you’re not alone. There’s a…
30 July, 2025 by Benoit Weber
Server-Side Tracking Done Right: Lessons from a Complex Migration
In this 25-minute MeasureSummit talk, Benoit Weber walks through one of the…
22 July, 2025 by Benoit Weber
Big Data in the Travel Industry: Building Smarter Journeys, Not Just Better Campaigns
Imagine knowing not just who’s about to book a trip, but why,…
29 April, 2025 by Benoit Weber
GTM First-Party Mode: Why it Matters in Google Tag Manager
If you’ve logged into Google Tag Manager recently, you’ve likely noticed a…
12 February, 2025 by Andrew Patterson
LLM Hallucination: And Other AI Misnomers
LLMs are powerful tools for content generation, but understanding their limitations and…
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