24 September, 2025 by Benoit Weber
First-Party Data Activation: Leverage the Data You Own Instead of Relying on Tracking
In the last two articles of this series, we explored how server-side…
Data & Analytics
17 September, 2025 by Benoit Weber
27 August, 2025 by Benoit Weber
Disappearing Data & Users Opting Out of Tracking: A Server-Side Solution
If you’re struggling to track your customers, you’re not alone. There’s a…
30 July, 2025 by Benoit Weber
Server-Side Tracking Done Right: Lessons from a Complex Migration
In this 25-minute MeasureSummit talk, Benoit Weber walks through one of the…
22 July, 2025 by Benoit Weber
Big Data in the Travel Industry: Building Smarter Journeys, Not Just Better Campaigns
Imagine knowing not just who’s about to book a trip, but why,…
29 April, 2025 by Benoit Weber
GTM First-Party Mode: Why it Matters in Google Tag Manager
If you’ve logged into Google Tag Manager recently, you’ve likely noticed a…
12 February, 2025 by Andrew Patterson
LLM Hallucination: And Other AI Misnomers
LLMs are powerful tools for content generation, but understanding their limitations and…
15 January, 2025 by Benoit Weber
Server-Side vs Client-Side Tracking: Benefits vs Challenges
In the ever-evolving world of data tracking, the shift from client-side to…
18 November, 2024 by Kirsten Tanner
The Future of Search in Travel Insights: Mumbrella Travel Marketing Summit Panel with Google & TikTok
During November (2024) we sponsored Mumbrella’s Travel Marketing Summit and hosted a…
22 August, 2024 by Frederic Chanut
Privacy Act Reform Australia: How Marketers Can Continue To Work
With the privacy act reform in Australia, we wanted to deep dive…
7 August, 2024 by Kirsten Tanner
Privacy First Approach to Marketing
The data privacy landscape is rapidly evolving. There are big benefits to…
30 July, 2024 by Kirsten Tanner
Digital Marketing Without Cookies: How To
Learn how to do digital marketing without cookies. Major browsers like Safari…
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