MeasureCamp Sydney is coming up this weekend and we are excited and ready to go! Besides the great talks we’ll be listening to and presenting, we’re looking forward to giving away some free books as part of our library scheme to MeasureCamp Sydney attendees. Stop by our sponsor stand to pick one of the great books on data we’re giving away.
In Marketing We Trust Library Scheme
The In Marketing We Trust library scheme works like this: We give you a free book, after you’ve read it, you pass it on to a colleague or another data pro so the learning can continue. Simple!
We know that the world of data is fast-paced and always changing. We want to support data professionals in their continuous learning journey. That’s why we’re excited to offer you a book as part of our free library scheme.
But here’s the catch – we don’t want this book to collect dust on your shelf. No way! We want it to make its way around to as many data pros as possible. So when you’re done, pass it on to a colleague (or even a stranger!) and make their day. And don’t forget to leave your mark – add your name and a note for the next reader.
Happy Learning!
The Books
Data Reimagined: Building Trust One Byte at a Time
By Jodi Daniels and Justin Daniels
Data Reimagined: Building Trust One Byte at a Time is a thought-provoking book that delves into the crucial issue of data trust and how it can be rebuilt in the digital age. The book explores the challenges and opportunities surrounding data privacy, security, and ethics in our interconnected world. Focusing on practical solutions, it offers insights into how individuals, organisations, and society can work together to ensure that data is used responsibly and ethically, fostering trust in the digital ecosystem. This book is a valuable resource for anyone interested in the future of data and its impact on our lives.
Naked Statistics: Stripping the Dread From the Data
by Charles Wheelan
Naked Statistics: Stripping the Dread From the Data is an engaging book that demystifies the often intimidating world of statistics. In a reader-friendly and approachable style, the author, Charles Wheelan, takes readers on a journey to understand the power and practical applications of statistics in our everyday lives. The book covers various statistical concepts, from probability to data analysis, with real-world examples and humour, making it accessible to those without a strong math background. Naked Statistics equips readers with the knowledge and confidence to critically evaluate data and statistics encountered in the media, business, and decision-making, ultimately empowering them to make more informed choices.
Information is Beautiful
by David McCandless
Information is Beautiful is a visually stunning book that explores the art and science of presenting data and information. McCandless uses innovative data visualisation techniques to transform complex data sets into beautifully designed infographics, making the information not only understandable but also engaging and visually appealing. The book covers a wide range of topics, from science and technology to pop culture and politics, all presented in a way that helps readers gain new insights and a deeper understanding of the world around them. Information is Beautiful is a captivating journey through the world of data visualisation, showing how information can be both informative and aesthetically pleasing.
by Caroline Criado Perez
Invisible Women: Exposing Data Bias in a World Designed for Men is a powerful exploration of how gender bias permeates the data-driven world. The book reveals how data and technology often disregard the needs and experiences of women, resulting in serious consequences for women’s lives. Through compelling examples and in-depth research, the author exposes how data gaps and gender biases affect areas such as healthcare, transportation, urban planning, and more. Invisible Women calls for a critical reevaluation of data collection and analysis to ensure that women’s voices and experiences are not marginalised, and it advocates for a more inclusive and equitable design of the world we live in. This book sheds light on the systemic biases that persist in our society and offers a compelling argument for the importance of gender-inclusive data and design.
Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations
by Ilya Katsov
Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations is a comprehensive book that delves into the intersection of marketing and artificial intelligence. It provides readers with a foundational understanding of how AI and algorithms are transforming marketing strategies and operations. The book covers various aspects of algorithmic marketing, from data analysis and customer segmentation to personalised content recommendations and marketing automation. With practical insights and case studies, it equips marketing professionals and enthusiasts with the knowledge and tools to harness the power of AI in their marketing efforts. This book is a valuable resource for anyone looking to stay up-to-date with the evolving landscape of marketing in the digital age.
See something you like? Visit us this weekend at MeasureCamp Sydney and choose one of the above books to take home with you!
