Our Library Scheme at MeasureCamp Melbourne

We had a great time at MeasureCamp Melbourne on Saturday. Besides all the great talks, we also loved giving away free books! As part of our MeasureCamp Melbourne sponsorship this year we decided to give out our favourite books on data for free.

In Marketing We Trust Library Scheme

The In Marketing We Trust library scheme works like this: We give you a free book, after you’ve read it, you pass it on to a colleague or another data pro so the learning can continue. Simple!

Hey there data pro!

We know that the world of data is fast-paced and always changing. We want to support data professionals in their continuous learning journey. That’s why we’re excited to offer you this book as part of our free library scheme. 

But here’s the catch – we don’t want this book to collect dust on your shelf. No way! We want it to make its way around to as many data pros as possible. So when you’re done, pass it on to a colleague (or even a stranger!) and make their day. And don’t forget to leave your mark – add your name and a note for the next reader.

Happy learning!

The Books

Data Visualization

Clear Introduction to Data Visualization with Python. Proper Guide for Data Scientist

By Alex Campbell

This book is for budding data scientists to learn how data is converted into visuals for better interpretation using Python. You will learn how to create your own machine learning models in Python to create data visualisations that will ease decision-making for you and your organisation. The tools in this book will help you get a first impression of data science and how Python can be used extensively to create beautiful visuals to turn raw data into stories.

Amazon – $4.99

Converted

The Data-Driven Way to Win Customers’ Hearts

By Neil Hoyne

In this book, by Google’s Chief Measurement Strategist and Senior Fellow at the Wharton School, you’ll learn how to find your best customers and develop relationships that last. Use data to understand who your customers are, what they need and where to find more customers just like them. In Converted, learn how to understand the full value of each relationship, engage in an ongoing conversation with your best customers, ask the right questions so you can anticipate your customer’s needs and find more great customers just like them.

Amazon – $16.99

The Art of Statistics

Learning from Data

By David Spiegelhalter

This is the essential guide to statistical science in the age of big data by a former president of the Royal Statistical Society. We’re all familiar with how statistical claims get sensationalised in the media, now in the age of big data, statistical literacy is more important than ever. Drawing on real-world problems to introduce conceptual issues, David Spiegelhalter, shows how statistics can help us determine the answers to big questions that can only be addressed using statistical science.

Amazon – $14.99

Great book. Reminds us that simple, vivid/humorous, real-life examples are key to easily demonstrating complex mathematical concepts and are the key to knowledge absorption.

What I enjoyed in this book is the fact that while it is a scientific vulgarisation work, they do not shy away from using the correct language to describe each aspect of statistical analysis.

Perhaps the big takeaway is told in the first few chapters of the book in the form of a popular quote: “All models are wrong, some are useful”.

Freddy Chanut, Chief Innovation Officer, In Marketing We Trust 

The Data Detective

Ten Easy Rules to Make Sense of Statistics

By Tim Harford

We shouldn’t be suspicious of statistics, instead, we need to understand what they mean and how they can improve our lives. As “perhaps the best popular economics writer in the world” (New Statesman), Tim Harford, shows us how statistics are, at heart, human behaviour seen through the prism of numbers and are often “the only way of grasping much of what is going on around us.” By removing our fears and learning to approach statistics clearly – understanding how our own preconceptions lead us astray – statistics can point to ways we can live better and work smarter.

Amazon – $31.75

Storytelling with Data

A Data Visualization Guide for Business Professionals

By Cole Nussbaumer Knaflic

Learn how to tell a story with your data. Storytelling with Data teaches the fundamentals of data visualisation and how to communicate effectively with data. Learn how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative and compelling story. The lessons in this book will help you turn your data into high-impact visual stories that stick with your audience. The lessons are grounded in theory but made accessible through real-world examples–ready for immediate application to your next graph or presentation.

Amazon – $32.10

Data Analytics, Data Visualization & Communicating Data: 3 books in 1

Learn the Processes of Data Analytics and Data Science, Create Engaging Data Visualizations, and Present Data Effectively

By Elizabeth Clarke

Data science jobs have grown up to 20x in the last three years. With demand outpacing supply, companies are willing to pay top dollar for talented data professionals, but in order to stand out, having foundational skills in interpreting data is essential. In this three-book set, you’ll learn how to examine data sets, draw meaningful conclusions and trends, and present those findings to decision-makers effectively. Whether you’re entirely new to the world of data or transitioning from your current role, this book will build your data literacy skills and set you up for success.

Amazon – $36.29

Did you get a free book at MeasureCamp Melbourne? If so, come back here once you’ve read it and let us know how it helped you!