At In Marketing We Trust, we nurture a remote international and culturally-diverse environment that works wonders not only for our team but also for our…
Maria UrsenteJuly 2, 2020
For our latest webinar, we spoke with Jukka Puputti about how to build a marketing data warehouse in Google BigQuery with Supermetrics. Here, we're sharing…
Paul HewettJune 24, 2020
How many hours do you spend on reporting? Endless hours are spent every month, even every week, putting together reports for stakeholders such as senior…
Benoit WeberMay 14, 2020
Data-Driven Marketing is widely described as making informed decisions in marketing based on data, and it's often exemplified by companies using customer and audience data…
Benoit WeberMay 13, 2020
Data-driven marketers rely on facts, not assumptions. We all want to trust our analytics but what happens when your analytics configuration is broken? As head…
Benoit WeberApril 21, 2020
As the world is getting more aligned with a remote workforce and culture, we are here to help you navigate through the best practises, while…
Maria UrsenteMarch 30, 2020
Definitions and Guide to Attribution Models What Is an Attribution Model in Google Analytics? Google Analytics defines an attribution model as “ the rule, or…
Benoit WeberMarch 23, 2020
How to Effectively Monitor Your Performance Using Google Analytics Custom Alerts and Analytics Intelligence Monitoring your analytics is a vital, unending task. You need to…
Benoit WeberFebruary 19, 2020
How Big Data Analytics is Transforming Digital Marketing Marketing is constantly evolving, and it is shifting away from individuals attempting to work out what will…
Kirsten TannerJanuary 24, 2020
