A few weeks ago, Google released a new version of Google Analytics which they called Google Analytics 4 or GA4 for short. It’s basically the…
Benoit WeberNovember 25, 2020
Last month for our Data-Driven Digital community webinar, we spoke about Internal Linking Optimisation with our Head of Data, James Bardsley. Internal links are an…
Paul HewettSeptember 17, 2020
Learn how to get better insights with a Sitecore Google Analytics and Google Tag Manager integration. Sitecore is a robust content management system for enterprises.…
Kirsten TannerJuly 23, 2020
At In Marketing We Trust, we nurture a remote international and culturally-diverse environment that works wonders not only for our team but also for our…
Maria UrsenteJuly 2, 2020
We are excited to announce that we will be helping The Motley Fool Australia with one of our most favourite things, digital analytics. Paul Hewett,…
Kirsten TannerJune 25, 2020
For our latest webinar, we spoke with Jukka Puputti about how to build a marketing data warehouse in Google BigQuery with Supermetrics. Here, we're sharing…
Paul HewettJune 24, 2020
How many hours do you spend on reporting? Endless hours are spent every month, even every week, putting together reports for stakeholders such as senior…
Benoit WeberMay 14, 2020
Data-Driven Marketing is widely described as making informed decisions in marketing based on data, and it's often exemplified by companies using customer and audience data…
Benoit WeberMay 13, 2020
Data-driven marketers rely on facts, not assumptions. We all want to trust our analytics but what happens when your analytics configuration is broken? As head…
Benoit WeberApril 21, 2020
