22 April, 2026 by Marius Sprong
Optimising for crawlers and agents: Two faces, one formula.
Last month I presented this talk at MeasureCamp Melbourne. BUT that wasn’t…
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5 November, 2025 by Paul Hewett
2030: Your Website Doesn’t Exist
At MeasureCamp Sydney, I presented the talk: In 2030, Your Website Doesn’t…
23 October, 2025 by Paul Hewett
The 12 Discovery Surfaces
Search isn’t declining; it’s fragmenting. This note maps the twelve discovery surfaces…
8 April, 2025 by Paul Hewett
Search 2.0: How AI is Reshaping Discovery and What It Means for Your Brand
Search marketing is undergoing a structural shift. Not a tactical change. Not…
14 January, 2025 by Marius Sprong
Our Expert SEO Advice to Ye for Yeezy.com
Last week Ye (AKA Kanye West) posted on Instagram to his over…
18 November, 2024 by Kirsten Tanner
The Future of Search in Travel Insights: Mumbrella Travel Marketing Summit Panel with Google & TikTok
During November (2024) we sponsored Mumbrella’s Travel Marketing Summit and hosted a…
26 September, 2024 by Kirsten Tanner
Social Media Marketing for Travel: Engaging Audiences and Inspiring Journeys
Social media marketing has become an indispensable tool for businesses, especially in…
19 June, 2024 by Frederic Chanut
Google Algo Leak: Summary of the Most Interesting Aspects
Summary of the Google Algorithm Leak The recent Google leak has provided…
22 May, 2024 by Marius Sprong
What would you do if your organic traffic disappeared tomorrow?
With the announcements coming out of Google I/O, is it time to…
5 December, 2023 by Marius Sprong
SGE Google’s Search Generative Experience and the Future of SEO
Jumping on board the AI hype train, SGE Google’s Search Generative Experience…
18 October, 2023 by Marius Sprong
How to Update Old Blog Posts for SEO with Generative AI + Case Studies
Updating old blog posts can be a great strategy for SEO. In…
6 September, 2023 by Marius Sprong
The Future of SEO: Maximising SEO Opportunities into 2024
What does the future of SEO look like? In the ever-evolving landscape…
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