22 January, 2018 by Frederic Chanut
IMWT is now a Google Analytics Certified Partner in Sydney
The team and I are excited to announce our application for Google…
Data & Analytics
1 March, 2023 by Kirsten Tanner
How To Transfer Google Analytics Property To Another Account
Transfer Google Analytics Property In 10 Easy Steps Note that this…
29 June, 2022 by Kirsten Tanner
16 August, 2016 by Benoit Weber
UTM parameters: track your marketing campaigns
Have you ever wondered which online marketing campaign was driving the maximum…
5 July, 2016 by Benoit Weber
Measure Reader Engagement : How to Adjust Bounce Rate For Blogs
Bloggers are writing the best and the most interesting content. We write…
26 April, 2016 by Benoit Weber
From Language Technologies To Analytics – Ben’s Story
Hello world! My name is Ben. It has been almost a year…
13 April, 2016 by Kirsten Tanner
How Digital Ad Fraud Affects Everyone – Interview with Dr Augustine Fou
Digital ad fraud is serious business. One way or another you’re probably…
25 February, 2016 by Kirsten Tanner
Am I Paying for Ad Fraud Bots?
Yes. Probably. If you’re an advertiser you’re most likely paying for ad…
23 October, 2011 by Frederic Chanut
Online Marketing Channel Attribution
When you are using multiple channels to advertise it’s very important to…
23 June, 2011 by Frederic Chanut
Marketing channel attribution modelling
Different cross-channel models I encountered First Click Attribution Great for new startup…
23 June, 2011 by Frederic Chanut
New Google Analytics function : Multi-Channel Funnels
If, like me, you have been working for large organisations spending a…
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