Incase you have been living under a rock for the past two days, the Australian Cricket Team reclaimed the Ashes. The victory sent Aussie Twitter accounts into over drive with #Ashes trending across all of Australia.
Cricket Australia‘s official social media accounts have been very busy over the series posting updates, top news stories and interviews with the players.
Their biggest promotion was left till the final ball had been bowled. Cricket Australia released a timely promotion on the front page of each Australian Twitter account
Cricket Australia’s promotion was huge, with #Ashes Tweeted 55,000 times and #TheUrnReturns tweeted almost 15,000 times!
The promotion comes off the back of the previous Ashes campaign in England with Cricket Australia pushing #ReturntheUrn back in July where Australia was humiliated by a 3-0 defeat over the 5 test series.
Cricket Australia has really shown the backing Australians are giving to Twitter. Similar success can be utilised by smaller businesses through the power of social media. By promoting hashtags to your community, your business will reap the benefits Twitter and other social media platforms have to offer.
Have a similar story of social media success? We would love to hear about it in the comments below.
Best of luck to Australia for the final two Ashes tests in Melbourne and Sydney! #5-0