The picturesque beaches of Nusa Dua, Bali, played host to TrustED Conf 2024, where we gathered the team to recalibrate, reconnect, and reimagine the future of digital marketing. This year’s theme, “Reset and Realign: Harnessing AI and Automation to Propel Us Forward”, set the stage for an event full of innovation and insights and more than a touch of fun.
TrustED Conf 2024 “Reset and Realign: Harnessing AI and Automation to Propel Us Forward”
As we enter a period of rapid change, “Reset and Realign” encourages us to adapt, leveraging AI and automation to drive efficiency across In Marketing We Trust. This year, digital marketing has faced significant challenges, from shifts in SEO algorithms and paid media strategies to navigating tighter budgets and heightened data privacy standards. AI-powered tools like GPT offer transformative solutions, finding efficiencies in day-to-day tasks, helping us streamline data interpretation, improve campaign precision, and support sustainable growth.
At this year’s TrustED Conf, we committed to embracing these technologies to overcome industry challenges, enhance client impact, and position In Marketing We Trust for future success. With “Reset and Realign,” we are prepared to stay agile and lead confidently through change.
Day 1: Setting the Stage for Transformation at TrustED Conf 2024
As teams prepared for a day packed with keynotes and workshops, the spotlight was firmly on the opportunities and challenges that lie ahead. In a rapidly evolving digital marketing landscape, this year’s theme called for a deep dive into leveraging AI and automation to navigate industry shifts—from SEO algorithm updates to the complexities of data privacy.
The opening sessions tackled these challenges head-on, emphasising how tools like GPT can revolutionise efficiency, improve data analysis, and enhance campaign precision. It was a powerful start to what promised to be a transformative week.
Day 2: Strategic Insights and Future Focus
Day two brought a wealth of strategic insights, starting with a PESTEL analysis from our Chief Innovation Officer, Frederic Chanut, that examined the external factors shaping our market. The day also featured Remie Plehan and Martin Dunk, who outlined the future of Corporate Services, and the exciting announcement of Andrei Inso’s new role as Digital Transformation Champion—a move that underscores our commitment to innovation.
Adding a practical twist, CEO Paul Hewett and Head of Corporate Services, Martin Dunk, delivered a hands-on session on using GPTs to streamline workflows, offering actionable examples of AI integration in daily tasks.
The evening brought the team together for a much-needed dose of karaoke fun, proving that while we work hard, we know how to let loose too (even if no one’s ready to share those videos).
Day 3: Celebrating Success and Deepening Client Insights
On day three, we shifted focus to celebrating team wins and understanding our clients on a deeper level. Sam McConnell shared the Commercial team’s achievements and future goals, while another session explored the success stories of client integrations, such as the Ipsos iSay team—a testament to the value we deliver.
The day concluded with reflections on the challenges our clients face and why they trust us as their partners. These discussions were a reminder of the importance of empathy and alignment in fostering strong client relationships.
Day 4: Looking Ahead and Wrapping Up
Day 4 was about taking everything we’d learned and translating it into actionable strategies. Jonny Allatt delivered a compelling keynote, providing a clear roadmap for how we can continue to evolve and lead with confidence. With this, the formal part of the conference came to a close, leaving the team inspired and aligned for the future.
Day 5: Work Hard Play Hard
What better way to celebrate than with a team adventure? The week wrapped up with an exhilarating water rafting trip—because teamwork is always better with a splash of adrenaline.
The TrustED Conf 2024 Legacy
As the team reflects on the week, a few things stand out: the power of connection, the clarity of purpose, and the shared commitment to embracing change. Events like TrustED Conf are more than just an opportunity to learn; they’re a testament to the team culture that drives In Marketing We Trust.
A heartfelt thank you to our senior leaders, organisers, and every team member who brought their energy and insights to the table. TrustED Conf 2024 wasn’t just an event—it was a movement, pushing us to reset, realign, and propel forward with purpose. Here’s to the future!
