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Are you ready to give In Marketing We Trust access to your Google Tag Manager? Awesome! We’re ready to correct your setup and provide accurate data so you can make smarter, data-driven business decisions.

Don’t worry. You don’t need to share your login details with us. Granting user access is the most secure way to share your data.

Access to Google Tag Manager is helpful because we can add to your tracking capability without having to go into the back end of your website. This is a secure way for us to help you get more accurate and insightful data.

You can grant access to us at an Account and Container level. Users can be given the ability to view or administer other users at the Account level and can be given read, edit, approve and publish rights at a Container level.

We suggest giving us Account permissions.

Alternatively, you can give us Publish permissions at a Container level. This means we can publish a Container version and we have read, edit and approve permissions, without having access to your account settings, user management or account activity.

Let’s get started.

How to Add Your Agency to GTM

1. Sign in to Google Tag Manager and open your account

2. Click on Admin

How to add your agency to Google Tag Manager - In Marketing We Trust

3. Click on User Management below the Account column

How to add your agency to Google Tag Manager - In Marketing We Trust

4. Click the + button and select ‘Add Users’

5. Type in the email address: [email protected] and select ‘Administrator’ under Account permissions

How to add your agency to Google Tag Manager

Google Tag Manager Permissions

6. Select Container permissions for each Container listed in the account

Set all container permissions

Make sure to select all Container Permissions.

7. Send ‘Invitation’

That’s it! Now we have access to your Google Tag Manager and we can help you work faster and more efficiently by consolidating marketing and analytics tracking into a central location.


To find out how to add your agency to your other marketing tools and best practices on protecting your company, visit our access page for more information.

Kirsten Tanner

Kirsten Tanner

Editor in Chief at In Marketing We Trust. Passionate about content marketing and dogs. Loves creating long-form, evergreen and 10x content. Is mentioned in Guy Kawasaki's latest book.

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