Should You Upgrade to Google Analytics 360? Everything You Need to Know

by | May 30, 2023

Should I Upgrade to Google Analytics 360? Everything You Need to Know
12 min read

Considering an upgrade to Google Analytics 360? We’re sharing everything you need to know about Google Analytics 360 to find out whether an upgrade is the right move for you and your business. We dive into Google Analytics 360 advantages, the costs, integrations and training.

What is Google Analytics 360?

Google Analytics 360 is part of the Google Marketing Platform. In essence, it does the same thing as Google Analytics, but more. With Google Analytics 360 your team will be able to access advanced analytics tools, such as Unsampled Reports, fresher data, and more custom dimensions and metrics in addition to all the standard analytics features and reports in Google Analytics 4.

Google Analytics 360 also includes a service level agreement that covers data collection, data freshness and reporting, a higher processing limit and you’ll have access to dedicated support specialists.

Upgrade to Google Analytics 360

Google Analytics 360 advantages

There are a load of advantages and benefits of using Google Analytics 360, including:

Data freshness

One of the benefits of using Google Analytics 360 is capturing more data. With standard Google Analytics it can take up to two days to process all your hit data. Google Analytics 360 has a service level agreement that data is guaranteed to be available within four hours 98% of the time. Google also attempts to process most data within 10-15 minutes.

Unsampled reports

At the view level, Google Analytics 360 has sampling applied if there are more than 100 million sessions. For standard Google Analytics, sampling is applied to 500,000 sessions. You also have the option to access a fully unsampled report if needed. This increases the accuracy of your reports and ensures you’re making decisions based on your data.

Custom dimensions and metrics

Another one of the benefits of using Google Analytics 360 is it allows for more custom dimensions, metrics and audiences. With GA360 you can create 200 custom dimensions and metrics, while the free version allows for 20. 

These custom fields allow you to capture more information about sessions, users, products and hits. As an example, you could capture CRM data on your users, including their order history or other demographic information. You may also want to see the cost price on product data to analyse profit margins.

You can share up to 2000 audiences with other Google Marketing Platform products, including Display & Video 360, Search Ads 360 and Optimize 360 to get the most out of your data.

Custom funnels

Another feature worth exploring is Custom Funnels, where you can see how customers are completing actions on your website. With these insights, you’ll be better able to improve your customer journey, prevent and fix blockers and create Remarketing Audiences to reengage your users.

Roll-up reporting

With Google Analytics 360 you can roll up reporting from multiple properties efficiently with features that are not available in the free version, including deduplicating users, stitching sessions, inheriting custom dimensions and metrics, etc.

Additional support

Another one of the advantages of upgrading to Google Analytics 360 is the access you get to dedicated support specialists and other support. Reporting up-time is guaranteed at 99%, collection up-time is guaranteed to 99.9%. You’ll also have access to a dedicated Account Manager and receive a monthly allocation of “ask us anything” support hours you can use for Requirement Analysis, Analysis Design, Implementation, Analysis Support or training.

Google Analytics 360 integrations

When deciding on whether you should upgrade to Google Analytics 360, one of the most important considerations will be your integrations. Google Analytics 360 supports additional integrations over Google Analytics, including other Google Marketing Platform products as well as external services like Salesforce Marketing Cloud.

Google Analytics 360 integration with Marketing Cloud

Another popular integration is Google Analytics 360 integration with Marketing Cloud. With a Salesforce integration, you can view your Analytics 360 reports in your Marketing Cloud dashboard. You can also see what content resonates with your customers in your Journey Analytics dashboard. You can also augment the audiences you create in Analytics 360 with Marketing Cloud engagement data and use it to enrich the attribution report in GA360 to give you a more complete and accurate view of which channels and tactics lead to the best results. 

With a Google Analytics 360 integration with Marketing Cloud, you can now create audiences in Analytics based on your user’s rich web and app browsing behaviour and then share and activate them directly through additional Marketing Cloud channels, such as email, SMS or push notifications.

Google Analytics 360 Integration with Marketing Cloud

Google Analytics 360 pricing plans

After taking a look over all the Google Analytics 360 advantages, you may be thinking yes, I need to upgrade but just how much is google analytics 360? Here we’ll breakdown the Google Analytics 360 pricing plans.

How much is Google Analytics 360?

Google Analytics 360 costs $150,000 per year as a baseline. The base tier supports up to 500 million hits per month. If you surpass 500 million hits the investment will increase based on each 100 million increment above 500 million. Of course, most organisations won’t come close to the 500 million mark.

The investment of $150,000 also includes Google Tag Manager at no additional cost.

Of course, having Google Analytics 360 does not guarantee a good analytics implementation, when switching over, we advise investing additional funds for a full Google Analytics 360 and Google Tag Manager 360 implementation.

Google Analytics 360 certified partner

We are a Google Analytics 360 certified partner. We provide comprehensive analytics audits, implementation, advanced analysis as well as Google Analytics 360 training so you know where to invest your budget and get a greater return.

If you’re drowning in data and hitting your data limit each month then it’s time to upgrade to Google Analytics 360. We help enterprise businesses strategise, audit and implement GA360, so you can get more features, integrations and data with less sampling and better insights.

As a Google Marketing Platform partner we can help you get set up with Google Ads, Display & Video 360 and Google Optimize and of course Google Tag Manager 360 along with turnkey integrations including Salesforce Marketing Cloud and Sales Cloud.

Google Analytics 360 certified partner

Google Analytics 360 training

As a Google Analytics 360 certified partner, we provide Google Analytics 360 training with our Analytics experts. We also offer training in Google Tag Manager 360 and across the range of Google Marketing Platform products. 

Learn essential principles to better understand your metrics. Our Analytics specialists can further develop your knowledge, no matter your starting point. We can provide comprehensive Google Analytics 360 training or simply work with your team to show you how to make minor changes and necessary updates.

Ready for a Google Analytics 360 demo? Request a free consultation to learn more.

Google Analytics 360 FAQ

How much is Google Analytics 360?

Google Analytics 360 costs $150,000 per year as a baseline. The base tier supports up to 500 million hits per month. Each 100 million hits above 500 million will have an additional cost.

Is Google Analytics 360 free?

No. Google Analytics 360 costs $150,000 per year as a baseline. However, Google Analytics is free to use and incorporates most of the features of Google Analytics 360.

Is Google Analytics 360 worth it?

While Google Analytics 360 does come with a hefty price tag even at its base tier, it can certainly be worth the investment for enterprise businesses serious about growth and making data-driven decisions. Check out the Google Analytics 360 advantages to decide whether it’s worth upgrading.

Can you use Google Analytics 360 on multiple websites?

Yes. You can use one Google Analytics 360 account to track your websites. For example, if you have a main website, a separate domain for your shop, separate paid search landing pages and several international sites you can track them as separate properties. Then with Google Analytics 360’s Roll-Up Reporting, you can combine the data from all those properties and view them in an individual property.

Do I have Google Analytics 360?

If you’re not sure whether you have Google Analytics 360, then the answer is probably no. However, you can check your account by signing in to Google Marketing Platform and checking for Google Analytics 360 under “My products” if it’s not listed then you may want to consider an upgrade to Google Analytics 360.

Do I need Google Analytics 360?

Most small to medium-sized businesses can get away with the standard Google Analytics, however, if you’re an enterprise-level business, require unsampled data, data-driven attribution, need additional custom dimensions and metrics or roll-up reporting, then it may be time to consider an upgrade to Google Analytics 360.

Who uses Google Analytics 360?

If you’re considering an upgrade to Google Analytics 360, then you may be interested in learning whether your competitors are already using it. Typically, enterprise-level businesses tend to opt for Google Analytics 360 and is most often used by companies in the automotive, retail, restaurant, recreation and computing industries.

Kirsten Tanner

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