3 min read

Find last weeks top reads about Social Media and how changes and innovations can help or affect your business. We look forward to your comments and feedback
 
 

1) 7 Tips to Ensure Your SEO Strategy Supports Your Brand6
Why it Matters? Brand and SEO are often considered the two most important areas of digital marketing. With SEO becoming harder with each algorithm update, use these 7 ways to ensure you are top of the search rankings. Pay particular attention to #4 with Google heavily pushing their Google+ Knowledge Graphs on branded SERPs.
Importance Level: 6/10
 
2) A Beginner’s Social Media Guide for Small Businesses6
Why it Matters? Is your small business ready to connect with a wider network? Social media is a great way to take that first step, but where should you begin? Read through this step-by-step guide on beginning your small business’s online and social media presence. After you have read this, check out Moz’s thoughts on starting social media here.
Importance Level: 6/10
 
3) Social-Media Traffic to News Sites Has Increased 57% Since 20094
Why it Matters? Digital has surpassed print in the way we consume news. This Tweet is my all-time favorite example of how news has changed by going digital. Did you know that almost half of the world hears about breaking news on social media BEFORE it even reaches the online news outlets. How does this change your perception of the way we share information and news over the internet?
Importance Level: 4/10
 
4) How do some Facebook Pages still reach 82% of their fans?4
Why it Matters? After the recent Facebook algorithm updates, has your fan engagement dropped? The general consensus has become that you’ve got to pay to play. This is not the case! Check out these great content ideas which you can use to increase your engagement with your Facebook fans.
Importance Level: 4/10
 
5) Twitter vs Tumblr: Which is Best for Social TV Engagement?2
Why it Matters? Both platforms offer instantaneous social sharing in real time. Unlike Facebook, you can easily reach an unfiltered mass medium to share your thoughts, ideas and memes about popular TV shows. See how Sherlock, Supernatural, Pretty Little Liars, Sleepy Hollow and Malcolm in the Middle far across both social pages. Have you considered Tumblr under your social media branch?
Importance Level: 2/10

Kirsten Tanner

Kirsten Tanner

Editor in Chief at In Marketing We Trust. Passionate about content marketing and dogs. Loves creating long-form, evergreen and 10x content. Is mentioned in Guy Kawasaki's latest book.

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