4 min read

Find last weeks top reads about Social Media and how changes and innovations can help or affect your business. We look forward to your comments and feedback
1) Google Begins Rolling Out Panda 4.0 Now9
Why it Matters? Every SEO, Website owner and Marketer needs to read this! There is a very high chance that Panda 4.0 will change your rankings in some way. Even eBay, being the giants they are could not escpae Google Panda’s grasp. Don’t know if you have been effected by the Google Panda update? Checkout In Marketing We Trust’s 7 minute easy check to see if your site has been hit.
Importance Level: 9/10
 
2) Google Payday Loan Algorithm 2.0 Launched: Targets “Very Spammy Queries”7
Why it Matters? Google also released another algorithm update, unrelated to the Panda update above. Google has said this specific update is an international roll-out and it affects different languages to different degrees, but this impacts English queries by about 0.2% to a noticeable degree. With this update, Google aims to remove spammy webpages; particularly those in non-english languages.
Importance Leve: 7/10
 
3) How Email Marketers Should Spend Their Time5
Why it Matters? Sick of spending time and money on an email marketing campaign seeing very little results? With marketing increasingly becoming more multi-channel, and customers becoming smarter, marketers need to utilise all the tools they have available to them. For the indepth research, read Econsultancy’s Email Marketing Speed Imperative study and tap into your untapped email marketing potential.
Importance Level: 5/10
 
4) How to Manage Your Social Media in 34 Minutes (or less) a Day4
Why it Matters? Often, one of the biggest issues people have with social media is the time it takes to commit to it. Learn how to manage three different social media channels in 34 minutes across your day in the morning, at midday and in the evening. While it is easy to get sucked into social media and spend hours mindlessly connecting with your audience (I am guilty of this), the best method of connecting is to not smother them with information and updates. Save time in your day with these few tips on managing your social media across the day.
Importance Level: 4/10
 
5) Analyzing 157,000 #AmazonCart Tweets: Is the Amazon-Twitter Team-up Taking Hold?2
Why it Matters? Two weeks ago, Amazon and Twitter announced a major commerce partnership in #AmazonCart. It allows Twitter users who have their Amazon accounts linked to reply to an item on twitter with #AmazonCart, adding the item to their Amazon cart ready to purchase. After over 157,000 tweets, see the results and judge for yourself how effective hashtags can be for social marketing.
Importance Level: 2/10

Kirsten Tanner

Kirsten Tanner

Editor in Chief at In Marketing We Trust. Passionate about content marketing and dogs. Loves creating long-form, evergreen and 10x content. Is mentioned in Guy Kawasaki's latest book.

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