Update: Our latest edition of Top Social Media Marketing Books for 2015 is here
If you’re an entrepreneur, a business owner, company giant or marketing wannabe these top 25 Social Media Marketing Books for 2014 offer you the latest insights, ideas and tricks to establish a successful online marketing strategy, gain a loyal consumer following and build your brand. To continue your reading check out the Top 25 Social Media Books for 2013.
Behind the Scenes of Content Marketing
Behind the Scenes of Content Marketing is a free eBook that teaches you how to build a strong content marketing foundation and start generating leads. While everyone can do content marketing, not everyone does it well. Behind the Scenes of Content Marketing teaches you not just how to content market but to do it well, establishing a strong foundation for further business success.
uberflip – Free
Capturing Community
How to Build, Manage, and Market Your Online Community
Capturing Community shows us the way to engage our target market on a personal level through participating in online business communities or by creating our own online community to build a tangible business asset. With case stories on different communities and how they achieved success, best practices for creating engaging online communities from the most successful community managers and everything you need to know about what it takes to effectively manage an online community, from technology to promotional channels.
Amazon – $22.46
Content Rules
How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
Content Rules is a one stop source on developing content that people care about, that cultivates fans, arouses passion for your products or services and ignites your business. Interwoven with case studies of companies who are successfully spreading their ideas online and using them to establish a loyal customer base, Content Rules equips you for online success.
Amazon – $14.19
Enchantment
The Art of Changing Hearts, Minds, and Actions
Enchantment, another book by Guy Kawasaki, offers us something a little different. Enchantment is all about transforming situations and relationships, converting hostility into civility and changing sceptics and cynics into believers, creating a loyal consumer base. Enchantment is not about simply getting what you want but instead bringing out a voluntary, enduring and positive change in others by being likeable, trustworthy and framing yourself in a light that causes others to embrace you, changing hearts, minds and actions.
Amazon – $10.92
Engage!
The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
Engage teaches us the psychology behind the new social consumer, thoroughly examining social media and its influence in the business landscape, providing you with the tools to network successfully. Learn how to increase visibility and build a strong online community with the end-goal of business growth and profits.
Amazon – $13.73
Epic Content Marketing
How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
Epic Content Marketing shows you how to attract customers and get them to share and engage with your marketing strategies, providing in-depth case studies from Coca-Cola to LEGO, teaching you their tricks to drive epic sales. Learn how to create content that leads directly to profit and business growth with stories from the experts.
Amazon – $15.81
Facebook Marketing
An Hour a Day
Facebook Marketing: An Hour a Day, explores the latest Facebook tools and explains how to develop a successful business strategy, implement a campaign, measure the results and produce usable reports. Providing case studies and step-by-step directions in an hour-a-day format to help you develop, implement, measure and maintain a highly successful Facebook marketing campaign.
Amazon – $19.97
Google Semantic Search
Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence
Google Semantic Search offers you the latest tools to breakthrough semantic search techniques already transforming Google’s search results. Yesterday’s SEO techniques simply don’t work anymore so this book is here to help, giving you the breakdown on what to do now, letting you know what no longer works and what you can do today to harness the power of Google.
Book Depository – $20.27
Groundswell
Winning in a World Transformed by Social Technologies
Groundswell teaches us how to harness the power of social technologies such as Twitter, Facebook, blogs and YouTube where consumers are discussing products, companies and news, making those without a good social media strategy vulnerable. Groundswell teaches us how to turn this threat into an opportunity and strengthen a company’s public image.
Amazon – $11.25
Launch
How to Quickly Propel Your Business beyond the Competition
Launch is all about how to rocket your business to stellar growth and far-reaching recognition with the nuclear fuel that is content. Launch provides you with everything you need to know about creating rich and magnetic content that attracts people and business opportunity, keeping consumers coming back for more, creating a loyal customer base.
Amazon – $16.91
Likeable Social Media
How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)
Likeable Social Media is all about how social networks are essentially a form of word of mouth advertising, how a friend’s recommendation is more powerful than any other form of advertising. Likeable Social Media teaches you how to harness this knowledge through your social channels and transform your business, delivering great value to your customers.
Amazon – $12.76
Maximize Your Social
A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success
Maximize Your Social is your guide to creating and maintaining a successful social media strategy for your business, offering a clear vision of what companies have to do to create their social media success. Save your budget on a social media consultant and learn how to master social media marketing strategies yourself.
Amazon – $18.11
Off the Hook Marketing
How to Make Social Media Sell for You
Off the Hook Marketing teaches us that social media itself doesn’t make the sales, however, customers are buying from sellers who prove their products are worth it before the purchase – on social media. Learn how to get more leads, referrals and sales through creating curiosity, attract prospects to nurture into loyal customers and avoid what doesn’t work.
Amazon – $21.44
Permission Marketing
Turning Strangers into Friends and Friends into Customers
Seth Godin, the man who Business Week calls “the ultimate entrepreneur for the Information Age” teaches us about Permission Marketing, the new concept that enables companies to shape their message into a form that consumers will willingly accept. Permission Marketing offers consumer’s incentives to accept advertising willingly as “Interruption Marketing” no longer works, enabling companies to establish long-term relationships with customers, create trust and build brand awareness.
Amazon – $15.08
Socialnomics
How Social Media Transforms the Way We Live and Do Business
Socialnomics is the benchmark book on the effects and implications of social media on the consumer and how companies can and should harness its power to increase sales, cut marketing costs way down and reach consumers directly. In this second edition we receive new material on meeting with 75 Fortune 1000 companies, 50 colleges and universities and over 100 small businesses and non-profits.
Amazon – $11.49
The 22 Immutable Laws of Marketing
Violate Them at Your Own Risk!
World-renowned marketing consultants and bestselling authors offer us an absolute compendium of 22 immutable and innovative rules for understanding and succeeding in the international marketplace. With valuable insights into the Law of Leadership, The Law of the Category and The Law of the Mind, plus 19 other rules to follow, these insights present a clear path to successful products.
Amazon – $9.27
The B2B Social Media Book
Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More
Specifically geared towards B2B companies, The B2B Social Media Book teaches you how to drive leads and revenue through providing the perfect balance of rich data and reduction in marketing expenses to help transform a marketer into a marketing superstar. With actionable advice on leveraging blogging, LinkedIn, Twitter and Facebook this books serves as the definitive reference for B2B marketers looking to master social media channels.
Amazon – $18.55
The New Relationship Marketing
How to Build a Large, Loyal, Profitable Network Using the Social Web
In The New Relationship Marketing, one of the top social media thought leaders shares her tips to help you to expand your business through relationships. With a step-by-step plan for building a sizable, loyal network of quality relationships that garner leads, publicity and sales through social media, your company will be better prepared to create a new relationship marketing strategy focusing on real-time information and social networking.
Amazon – $17.12
The New Rules of Marketing & PR
How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
The 4th Edition of this pioneering guide to the future of marketing includes updated information with examples and case studies as well as a comprehensive guide to popular online marketing tools including infographics, photo-sharing, Pinterest and Instagram along with the classics such as YouTube, Twitter, Facebook and LinkedIn.
Amazon – $13.20
The Now Revolution
7 Shifts to Make Your Business Faster, Smarter and More Social
The Now Revolution is all about adaptability, this book shows us how to succeed in a time when we have near-instantaneous responses and without the luxury to make considered and measured businesses decisions. This book isn’t about how to “do” social media but rather how to adapt in this new, fast-paced environment of real-time information, re-tooling your company to make real-time business work with you rather than against you.
Amazon – $17.37
Think Like Zuck
The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg
The Wall Street Journal’s Bestseller, Think Like Zuck offers the answers to the ultimate business question, “What did Mark Zuckerberg do right?”, examining the five business secrets behind Facebook’s meteoric rise, presented in actionable lessons that anyone can easily apply to their own company.
Amazon – $17.41
What the Plus!
Google+ for the Rest of Us
What the Plus! Is bursting with ideas and tips on how to get started on Google+, find people, search interests, manage circles and streams and explores how to get the most out of this new social network by creating your best profile. Learn how to build your audience, gain followers, optimise your profile for social searches, post photos and conduct hangouts.
Amazon – $8.53
Youtility
Why Smart Marketing is about Help Not Hype
Youtility teaches us that as a business, you’re no longer simply competing against similar products, you’re competing with entire social media channels, feeds of cute puppies and videos gone viral. To get attention now, you can’t just be better than the competing products out there, you need to HELP consumers and provide something truly useful, cutting through the clutter to create lifelong customers.
Amazon – $15.78
YouTube and Video Marketing
An Hour a Day
The ultimate guide to YouTube and Video Marketing for the marketer, consultant or small business owner. Understand video marketing tactics, create a strategy, implement a campaign and measure the results. In this book you’ll find comprehensive information on keyword strategies, tips on optimising your video, distribution and promotion tactics, YouTube advertising opportunities and metrics and analysis.
Amazon – $20.19
