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A lot of interesting things happened at Google this week with the addition of Asian-owned business attribute to Google Business Profiles, a new unified tagging platform, ‘Google Tag’, discovery ads features, and more.

ICYMI, here’s what happened at Google This Week.

Flyover-like Aerial Views to Google Maps

Google Maps has announced the addition of photorealistic aerial views, new cycling route information, and notifications for sharing user location.

Flyover-like Aerial Views to Google MapsThe photorealistic aerial views give users an overhead look at landmarks in cities including Barcelona, London, New York, San Francisco, Tokyo, and more.

Disabled Validation Fix in Search Console

To update all Search Console properties to the new item classification smoothly, Google Search Console has temporarily disabled the validate fix button on its coverage report section.

Disabled Validation Fix in Search ConsoleGoogle mentioned, “we are making some minor updates in the next few days. During this period, you will not be able to issue new validation requests“.

Campaign Manager 360 August Updates

Google Campaign Manager 360 has announced new updates and improvements with customised time zones for scheduled reports, deprecation of cookie reach reports and metrics, landing page improvements for HTML5 creatives, and more. Campaign Manager 360 August Updates

Expandable Menu in Google Business Profile

Google is testing a new expanded menu for the Google Business Profile tool in Web Search.

Expandable Menu in Google Business Profile2
The new expanded menu allows users to click an arrow down to expand the options to edit their business profile directly in the desktop Google Search interface.

Google’s New ‘Google Tag’

Google has introduced a unified tagging platform, ‘Google tag’. The Google tag is a single tag that lets you send data from your website to linked Google product destinations to help you measure the effectiveness of your website and ads.Google's New 'Google Tag'

The global site tag (gtag.js) is now the Google tag. With this change, new and existing gtag.js installations will get new capabilities to help you do more, improve data quality, and adopt new features – all without additional code.

Asian-owned Attribute to Business Profiles

Google has announced a new profile attribute for Asian-owned businesses that will allow business owners to identify themselves as Asian-owned. The attribute will be visible to all users across Google Maps and Search.Asian-owned Attribute to Business Profiles

Once a business adds the label to its Business Profile, users will be able to see the attribute on Search and Maps. In the coming weeks, ad-supported publishers will also be able to identify as Asian-owned in Display & Video 360’s Marketplace.

New Discovery Ads Features

Google has announced new features for Discovery ad users which aim to help advertisers get ahead of the holiday season with new assets, reporting, and targeting. The new features are modern ad experiences, robust creative guidance, and new audience insights.New Discovery Ads Features Photo

Google said that “78% of feed users prefer to check Google feeds for the latest personalised updates relevant to their interests and daily life“.

July 2022 Product Reviews Update is Finished Rolling Out

Google has quietly confirmed that the July 2022 product reviews update is now finished rolling out. The update only took a couple of days to roll out, starting on July 27, 2022, and ending on August 2, 2022.

July 2022 Product Reviews Update is Finished Rolling Out

When it was first announced, Google said that the July 2022 product reviews update would “take 2-3 weeks to complete“. The update aims to promote review content that is above and beyond much of the standard information you see on the web.

Thank You for Reading

Have you noticed any news about the new centralised tagging solution Google tag, or any other changes from Google this week?

Check back next Friday for the latest from Google This Week.

More Google-related articles? In Marketing We Trust got you:

Kirsten Tanner

Kirsten Tanner

Editor in Chief at In Marketing We Trust. Passionate about content marketing and dogs. Loves creating long-form, evergreen and 10x content. Is mentioned in Guy Kawasaki's latest book.

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