Get the pro-tips, tricks and hacks we’re using across data and analytics, SEO and paid media from those in the know.
27 August, 2025 by Benoit Weber
Disappearing Data & Users Opting Out of Tracking: A Server-Side Solution
If you’re struggling to track your customers, you’re not alone. There’s a…
12 August, 2025 by Selina Gough
Google Ads in AI Overviews: How AIO Affects Your Ads
Wondering how AIO affects your ads? If you’re running Google Ads in…
30 July, 2025 by Benoit Weber
Server-Side Tracking Done Right: Lessons from a Complex Migration
In this 25-minute MeasureSummit talk, Benoit Weber walks through one of the…
22 July, 2025 by Benoit Weber
Big Data in the Travel Industry: Building Smarter Journeys, Not Just Better Campaigns
Imagine knowing not just who’s about to book a trip, but why,…
21 May, 2025 by Paul Hewett
Google IO 2025 Implications for Marketers
Google I/O 2025: AI Rewrites the Search Playbook – What Marketers Need…
29 April, 2025 by Benoit Weber
GTM First-Party Mode: Why it Matters in Google Tag Manager
If you’ve logged into Google Tag Manager recently, you’ve likely noticed a…
17 April, 2025 by Paul Hewett
Agentic AI in Marketing: Real Examples & Best Practices
Agentic AI in marketing is the future. But it’s also the now.…
8 April, 2025 by Paul Hewett
Search 2.0: How AI is Reshaping Discovery and What It Means for Your Brand
Search marketing is undergoing a structural shift. Not a tactical change. Not…
5 March, 2025 by Kirsten Tanner
Australian Travel Industry News: Your Ultimate Guide to Staying Informed
Let’s face it—finding trustworthy sources of news isn’t easy these days. With…
12 February, 2025 by Andrew Patterson
LLM Hallucination: And Other AI Misnomers
LLMs are powerful tools for content generation, but understanding their limitations and…
6 February, 2025 by Kirsten Tanner
Growth of the travel industry: 2025 and beyond
The growth of the travel industry is nothing short of extraordinary. From…
15 January, 2025 by Benoit Weber
Server-Side vs Client-Side Tracking: Benefits vs Challenges
In the ever-evolving world of data tracking, the shift from client-side to…
Digital Digest
Weekly updates on the digital marketing news you need to know, including data reform, cookie deprecation, AI in digital and platform updates.
Travel Digest
Weekly updates on the latest news in travel, including data privacy, AI in the travel industry, platform updates and more.
Categories
Digital Digest
Weekly updates on the digital marketing news you need to know, including data reform, AI, cookie deprecation and platform updates.
