Wondering how AIO affects your ads? If you’re running Google Ads in AI Overviews, this is what you need to know. We answer all your most pressing questions quickly and accurately. This article will be regularly updated as we learn more about how Google Ads appear and perform in AI Overviews.
What are the Benefits of Having Ads in AI Overviews?
Having Google Ads in AI Overviews shortens the path from discovery to decision. You’ll reach consumers earlier in their search journey as AI responses get served more and more in Google Search.
Your ad can be matched against the full (now often longer) user query, as well as the AI Overview context. AI Overviews often emerge with evolving user needs (more complex queries), enabling users to discover your brand in previously inaccessible moments of their consumer journey.
How can I get my Search Ads in AI Overviews?
The easiest way to get your ads to appear in AI Overviews is to enable Google’s AI-powered targeting solutions in Google Ads. AI-powered targeting, like broad match on Search, or the keywordless targeting of Performance Max or AI Max (coming in early Q3), is the best way to leverage ads in AI Overviews. For consumer goods, make sure you have up-to-date product details and a healthy product feed.
Are Ads in AI Overviews available in Australia?
Google Ads in AIO are not currently live outside of the US. Expansion to select English-language countries on mobile and desktop is coming later this year. Subscribe to our Digital Digest newsletter so you’re the first to know.
How do Google Ads appear in AI Overviews?
Google Ads can appear either above/below or within AI Overviews, but not simultaneously in both positions. This ensures a singular ad placement per query.
Exact match keywords are prioritised for placements above or below AI Overviews. Broad match keywords may trigger ads within AI Overviews, but if both match types are eligible, the exact match takes precedence.
Strategic Implications: Marketers should consider their keyword match strategies carefully, as they directly impact ad visibility within the evolving AI-enhanced search landscape.
How do Google Ads perform in AI Overviews?
Google asserts that AI Overviews generate ad revenue on par with traditional search results, based on A/B testing comparing identical queries with and without AI Overviews.
AI Overviews have expanded globally, now reaching over 1.5 billion users monthly across more than 200 countries, indicating rapid adoption and user engagement. Advertisers are provided with flexible ad placement options within AI Overviews, including positions above, below, or integrated within the AI-generated content, adhering to Google’s quality guidelines.
