If you’re in tourism marketing, you already know that events are the heartbeat of Australia’s travel scene. This is your quick guide to travel events in Australia for 2025 and 2026. Keep in mind, many of these events are on an annual basis so they’ll return in 2027 and beyond. Think of this guide as your shortcut to spotting the right events, planning ahead, and ensuring your brand doesn’t miss a beat.
Remaining 2025 travel events in Australia to add to your calendar
September
Explore Tasmania 2025
- Where? Hobart
- When? 2-3 September, 2025
- What? B2B trade access to Tasmania’s tourism supply chain – logistics meets opportunity
- Find out more here
ADMA Global Forum 2025
- Where? Sydney
- When? 9 September, 2025
- What? Dive into cutting-edge, data-fueled marketing strategies
- Find out more here
NoVacancy 2025
- Where? Sydney
- When? 17-18 September, 2025
- What? Your direct feed to accommodation innovations and guest experience upgrades
- Find out more
November
HM Awards for Hotel & Accommodation Excellence
- Where? Sydney
- When? 21 November, 2025
- What? Rub shoulders with hospitality’s best – inspire your next guest experience
- Find out more
Travel events in Australia in 2026 because planning ahead pays off
March
TA Destination Australia Conference 2026
- Where? Sydney
- When? March 2026 (official date TBA)
- What? Tourism Australia’s annual vision update – great for a strategy refresh
- Find out more
CLIA Cruise Industry Awards
- Where? Sydney
- When? 7 March 2026
- What? Opportunities in a resurging cruise sector – network with decision-makers
- Find out more
Travel Daze, The Future of Travel 2026
- Where? Brisbane
- When? March 2026 (official date TBA)
- What? A forward-looking travel industry conference exploring the future of travel
- Find out more
May
ATE 2026 (Australian Tourism Exchange)
- Where? Adelaide
- When? 10-14 May 2026
- What? The travel trade event to end all trade events. Buyers, sellers – and opportunity
- Find out more
AHICE Conference 2026
- Where? Adelaide
- When? 6-7 May 2026
- What? Hoteliers and investment gurus gather – strategic insight meets ROI
- Find out more
May – June
Vivid Sydney 2026
- Where? Sydney
- When? 23 May – 13 June 2026
- What? The visual marketing phenomenon of the year. Bigger, bolder and reimagined under new leadership
- Find out more
June
RISING Festival 2026
- Where? Melbourne
- When? June 2026 (official date TBA)
- What? Immerse creative energy for multi-disciplinary marketers – performance, art, culture
- Find out more
July
Illuminate Adelaide 2026
- Where? Adelaide
- When? July 2026 (official date TBA)
- What? A light, art & tech festival with 1.3M attendees – storytelling meets spectacle
- Find out more
August
Mumbrella Travel Marketing Summit
- Where? Sydney
- When? August 2026 (official date TBA)
- What? A summit for travel marketers, agencies, and press to share practical insights
- Find out more
Outlook Tourism Conference 2026
- Where? Sydney
- When? August 2026 (official date TBA)
- What? Thought leadership on “Global Shifts, Local Strengths”
- Find out more
October
G’day Australia (Aussie Specialist Program)
- Where? Darwin
- When? October 2026 (official date TBA)
- What? Bring international agents to the NT – if you’re selling experience, this is where they’ll catch the spark
- Find out more
Quick Strategy Picks for Travel Events in Australia
Must-Attend for Immediate Activation
- ADMA Global Forum — future-proof your marketing with data
- NoVacancy 2025 — stay ahead of hospitality tech trends
- ATE 2026 (May) — network globally and sell locally
- Mumbrella’s Travel Marketing Summit (August) — A summit for travel marketers, agencies, and PRs to share practical insights.
Early 2026 Essentials
- TA Destination Australia Conference
- CLIA Cruise Awards
- AHICE Conference
Creative & Brand Inspiration
- Vivid Sydney 2026 — brand spectacle meets audience impact
- Illuminate Adelaide — stellar art-tech ideas for campaign inspiration
- RISING Festival — cross-disciplinary creative ignition
Market Expansion Play
- G’day Australia Darwin — meet the world’s agents in Australia’s wild frontier
Keep an eye on upcoming travel events in Australia
Events are catalysts — they spark ideas, ignite partnerships, and turbocharge campaigns. Subscribe to our newsletter (form below) to get the latest in travel events in australia and which ones we’ll be attending. Plus, take a look at our own events so you don’t miss out on any travel marketing insights! And if you spot us at an event, come say hi!
Let’s make sure you’re not only attending — you’re setting agendas.
