A Google Ads Case Study for Car Rentals
Challenge
- Highly competitive online industry
- Client required restructuring and complete campaign management takeover
- Broad target market, spanning several countries
Results
- 207.61% increase in goal completions
- 39% increase in revenue per month
- 24.59% increase in E-Commerce conversion rate
- 54% increase in transactions
What We Did
When tackling the challenges of our client, we:
- Restructured the client’s PPC campaign and took control over management of the campaign.
- Performed regular optimisation of the campaign.
- Engaged in a new re-marketing campaign to attract repeat visitors.
Results
Our restructuring and campaign optimisation resulted in:
- Reclaimed top spot for visibility
- 30,000/mth SEO visits
- 207.61% increase in goal completions
- 39.03% growth in revenue
- 23.64% increase in visits
- 10.72% increase in pages per visit
- 13.59% increase in average visit duration
- 27% decrease in bounce rate
- 54% increase in total transactions
- 24.59% increase in conversion rate
- 12.41% increase in per visit value
- New visits dropped, despite growth in goal completions – indicating remarketing campaign had attracted repeat users
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