Felix needed a clear benchmark to understand how visible the brand is across AI-driven search and recommendation environments.

Identifying the content types most frequently cited

We conducted an AI visibility audit analysing Felix’s share of mentions and citations across key categories including unlimited data plans, SIM-only plans, prepaid mobile plans and budget providers. The report also identified the platforms and content types most frequently cited by AI systems.

Benchmarking across AI discovery channels

TPG now has a benchmark to measure Felix’s performance across AI discovery channels. The audit also delivered a clear roadmap to increase visibility through aggregator placement, structured category hubs, comparison content and stronger E-E-A-T trust signals.