27th March 2024
6:00 pm - 7:00 pm

Data Privacy Landscape for Travel Marketers Webinar

About the event

Data Privacy Landscape for Travel Marketers Webinar

Higher user expectations for ads privacy are driving both additional privacy regulations and technology changes that restrict user-level tracking. All these changes ultimately reduce the amount of data we can collect and therefore limit our visibility on users. For travel marketers the reduction in data can be huge, having to respect multiple regulations across the world.

In this webinar with Paul Hewett, CEO of In Marketing We Trust and IAB Data Council member, along with Benoit Weber, Head of Digital Analytics, travel marketers will learn about cookie deprecation, GDPR and other privacy regulations that will impact them. While users are demanding privacy from travel marketers, they’re also looking for personalisation, including personalised ads and recommendations on where to travel and stay.

Key takeaways:

  • Find out your privacy readiness and where you currently sit in the data privacy landscape
  • How to bridge the gap and get up to speed with privacy regulations around the world
  • Learn how to continue to measure and track your data
  • Get platform solutions and recommendations to help you reach your privacy goals


Benoit Weber

Head of Data & Analytics, In Marketing We Trust
Benoit Weber has been a part of the team at In Marketing We Trust since 2015 and as the Head of Digital Analytics, he is a specialist in tools such as Google Analytics, Google Tag Manager, and Looker Studio. Benoit has worked with many prominent brands like Gumtree, Salesforce, Expedia, Coca-Cola, Integrity Life, Open Colleges, Globus family of brands, Siteminder, Pointhacks, Greenpeace and Corelogic, among others, bringing his expertise and passion for maintaining data integrity, governance, and tracking to the table.


Paul Hewett

CEO, In Marketing We Trust
With nearly 20 years of experience in data and digital marketing, Paul has made a lasting impact in the industry through various leadership roles in agencies and industry associations. Throughout his career, he has held several prominent industry positions, including the Chair of the Direct Marketing Association (DMA) Council for West England & Wales, Institute of Data & Marketing (IDM) Council Member, Institute of Director (IoD) Policy Committee Member and currently serves on the Interactive Advertising Bureau (IAB) Data Council.

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