10th April 2024
2:00 pm - 3:00 pm

Cookie Deprecation for Travel Marketers Webinar

About the event

Cookie Deprecation for Travel Marketers Webinar

With cookie deprecation looming over 2024 now is the time to start planning if you haven’t already. Chrome will phase out third-party cookies this year in order to support growing concerns over privacy. So how can we, as travel marketers continue to advertise to the right users and make accurate and timely travel recommendations?

In this webinar with Digital Director Selina Gough and Head of Analytics Benoit Weber, you’ll learn not only how to accurately measure your users post cookie deprecation but how to still market to them with the right message at the right time.

This webinar will focus specifically on cookie deprecation and what travel marketers should expect in terms of solution, performance and measurement.


Selina Gough

Digital Director, In Marketing We Trust
With over a decade of digital marketing experience, specialising in performance marketing, Selina has a deep understanding of digital channels such as Paid Media, Social Media Marketing and SEO. Selina has worked with some of Australia’s largest brands which has enabled her to hone her skills in developing effective marketing campaigns across a wide range of industries, including travel, finance, technology, and e-commerce.


Benoit Weber

Head of Data & Analytics, In Marketing We Trust
Benoit Weber has been a part of the team at In Marketing We Trust since 2015 and as the Head of Digital Analytics, he is a specialist in tools such as Google Analytics, Google Tag Manager, and Looker Studio. Benoit has worked with many prominent brands like Gumtree, Salesforce, Expedia, Coca-Cola, Integrity Life, Open Colleges, Globus family of brands, Siteminder, Pointhacks, Greenpeace and Corelogic, among others, bringing his expertise and passion for maintaining data integrity, governance, and tracking to the table.

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