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Get ahead of Australias next privacy reform

Australian privacy reform: what marketers need to know now

 

The Privacy Amendment Bill 2026: an operational briefing for marketing leaders

On 31 August 2026, the Attorney-General’s Department released the exposure draft of the Privacy Amendment (Personal Data Protection) Bill 2026, with submissions closing 18 September. The provision with the most operational impact for marketing teams sits in the definitions: as drafted, cookie identifiers, device identifiers and hashed email addresses count as personal information where they let you single out an individual. Sending them to an advertising platform becomes a disclosure, and a disclosure for marketing purposes requires consent.

That reclassification reaches into everyday marketing activity — Custom Audiences in Meta, Customer Match in Google Ads, remarketing pixels, and conversion signals passing back into ad platforms.

What we’ll cover

  • What the privacy reform actually proposes, and how likely it is to reach commencement in its current form
  • The operational implications for your paid media, analytics and lifecycle marketing setup
  • Where the boundaries sit for uploading customer lists, firing tags before consent, and passing conversion signals
  • The basic privacy and data hygiene businesses should already have in place
  • What overseas businesses marketing to Australian audiences need to understand
  • How to run a Privacy Compliance Health Check across your tracking stack — every pixel, tag and SDK — before commencement
  • What to prioritise now, and what can wait

Who this is for

Marketing, digital, data and analytics leaders at Australian organisations and businesses advertising in Australia, not legal or privacy specialists. This session is for the people who own marketing operations and need to plan the practical response.

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Business Manager, Primary Care Australia, EBOS
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Louise Percy
Digital Marketing Manager, Globus
I have had the pleasure of working with In Marketing We Trust over the past few years and collaborating on several projects. I can attest to their exceptional professionalism and know how across all facets of the online marketing domain they are.

I have the utmost confidence in recommending IMWT for any business seeking a professional digital agency who not only brings a wealth of knowledge and experience but also possesses the drive to push boundaries and deliver outstanding results. IMWT would be a valuable extension to any team or project.
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Digital Team Lead, City of Parramatta

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