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Weekly updates on the digital marketing news you need to know for the travel industry, including the latest news in travel, ai in the travel industry, data privacy, platform updates, travel marketing trends and more.

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Apple to introduce ads in Apple Maps
Platforms in travel

Apple to introduce ads in Apple Maps

  • Apple is set to introduce ads into Apple Maps as early as June 2026, marking a major shift from its traditionally ad-free experience.
  • Ads will appear in search results, with businesses able to bid on keywords (e.g. “tacos” or “pasta”) to boost visibility—mirroring Google Maps and Apple’s own App Store ads model.
  • The move is part of Apple’s broader push to grow its high-margin Services division, which now generates over $100 billion annually and continues to expand beyond hardware.
  • For marketers, this opens up a new intent-driven, local advertising channel within Apple’s ecosystem—particularly valuable for retail, hospitality and location-based discovery.
  • Read more
Helpful quotes from the experts at Phocuswright’s Travel Marketing AI Summit
AI in travel

Helpful quotes from the experts at Phocuswright’s Travel Marketing AI Summit

  • Across panels at Phocuswright’s Travel Marketing AI Summit, travel executives touched on approaches to optimising for visibility in the age of AI. 
  • Mike Coletta, senior manager of research and innovation for Phocuswright: “Just as it took years for people to figure out the discipline of SEO, the same will be true [for GEO].”
  • Rahul Todkar, vice president and head of data and AI for Tripadvisor: “Your trusted content, authenticity and trust really [are] at the forefront no matter what. That doesn't change.”
  • “Your structured content and data takes even more front-and-center stage, in my opinion, in this AI-first paradigm,”
  • C.A. Clark, vice president of AI for Miles Partnership: “You have to understand what the expectation is. First you have to deliver on it, and then you have to tell that story broadly and consistently.”
  • “When we talk about AEO or GEO … that thing everybody wants, it’s like, just tell me what to do, right? Tell me what to put on the page that will make this work And unfortunately or fortunately—depending on how you look at it—you have to go up a level and say, this is really about how people perceive what your travel brand is. The more consistent a brand’s information and messaging is, the more likely they are to surface in AI results. That’s a really difficult thing to do. It's always [been] the job of any travel brand to do that. It's just now becoming a lot more important to roll it up to that higher level, instead of trying to figure out how to game the system.”
  • Mario Gavira, CMO of Travelier: “Expertise, experience, authority and trust. Now, the expertise, I would argue, is overrated. Why? Because that has been common, advised by the LLMs in most of the cases. What still counts is experience. Experience is your first-party data.”
  • “Very concrete, unique data is what will make your brand unique and will make your brand. You have to find what is your first-party gold mine data that you can basically leverage and that will make you—in the eyes of the LLMs—unreplaceable.”
  • Janette Roush, senior vice president of innovation and chief AI officer for Brand USA: “If I'm booking a Marriott Hotel … I don't want to just ask ChatGPT, ‘Which Marriott Hotel should I book?’ I want that data feed, whether it's an API or an MCP connection. I want my Claude Code set up to talk to Marriott directly. I don't want to leave—I don't want to go to the Bonvoy app. I want that to come to me with real information, trusted information, so I can make my booking right there without leaving the platform.”
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Trip.com’s AI assistant significantly boosts sales, with 60% of TripGenie interactions tied to bookings
AI in travel Platforms in travel

Trip.com’s AI assistant significantly boosts sales, with 60% of TripGenie interactions tied to bookings

  • Trip.com’s AI assistant TripGenie has shifted from a basic helper to a full end-to-end travel companion, with nearly 60% of interactions now directly tied to bookings.
  • Usage varies heavily by region: Asian markets (e.g. Singapore, Hong Kong) lean on AI for real-time, in-trip decisions, while Western markets tend to use it more for upfront planning.
  • AI-assisted bookings have surged (up to 400% YoY), alongside sharp growth in tools like live translation and on-the-go recommendations, signalling stronger reliance during the travel experience itself.
  • The role of AI is becoming more behavioural than functional — acting as a decision-making partner throughout the journey, not just a search or booking tool.
  • Read more
Tripadvisor tests AI trip planning tool to turn influencer videos into bookings
AI in travel Platforms in travel

Tripadvisor tests AI trip planning tool to turn influencer videos into bookings

  • Tripadvisor is testing an AI-powered trip planning tool that turns influencer videos into ready-to-book itineraries, bridging inspiration → planning → booking in one seamless flow.
  • The tool uses partnerships with Nvidia, Nebius and Nexla to analyse video content, match it to Tripadvisor’s data and generate highly personalised travel recommendations.
  • This move reflects a broader trend (also seen with Expedia) where social content becomes a direct conversion channel, not just top-of-funnel inspiration.
  • Tripadvisor is still in testing mode, but success will depend on how well it differentiates via proprietary data and faster user actions.
  • Read more
Only 13% from a survey of 1000 travellers said they’d use AI for booking
AI in travel Travel by numbers

Only 13% from a survey of 1000 travellers said they’d use AI for booking

  • Travel demand looks solid for 2026, with IMG’s survey of 1,000+ customers showing strong appetite for both international and domestic trips.
  • AI is moving into the mainstream for travel planning, with 33% of respondents saying they’re likely to use tools like ChatGPT, Gemini, Copilot or Claude to help organise trips.
  • The biggest AI use cases are still at the inspiration and planning stage: recommendations (75%), itinerary building (70%), new ideas (69%) and comparisons (55%). Only 13% say they’d use AI for booking.
  • Human support still matters, with 41% of travellers using a travel advisor or agent for at least some of their trips. That suggests travellers want a mix of digital convenience and expert reassurance.
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AI is now mainstream with the majority of US travellers using it for planning
AI in travel Travel by numbers

AI is now mainstream with the majority of US travellers using it for planning

  • AI has moved into the mainstream for U.S. travel: 56% of active travellers used AI for planning, booking or in-trip help over the past 12 months, up sharply from 43% in late 2025 and 33% in early 2025.
  • This isn’t just niche early-adopter behaviour anymore: every generation recorded double-digit growth, showing AI adoption is broadening fast across the market.
  • Half of travellers using AI in search engines are still clicking through to source websites after seeing AI-generated answers.
  • AI’s role is expected to shift from trip planning into in-destination assistance, with more travellers expecting to increase their usage again over the next year.
  • Read more
Google upgrades AI shopping with cart and loyalty features
Platforms in travel

Google upgrades AI shopping with cart and loyalty features

  • Google added cart and loyalty capabilities to its Universal Commerce Protocol (UCP), making AI-driven shopping more complete and closer to a real checkout experience.
  • The update lets AI agents build multi-item carts, access real-time product data, and retain user loyalty benefits across platforms, removing key friction in agent-led purchases.
  • This moves AI shopping from discovery to transaction, while simplifying onboarding via Merchant Centre to accelerate retailer adoption.
  • The implication is a shift toward “agentic commerce,” where structured product data and integrations, not ads or UX, determine visibility and sales.
  • Read more
Capital One brings travel in-house as standalone app deepens ecosystem control
Platforms in travel

Capital One brings travel in-house as standalone app deepens ecosystem control

  • Capital One launched a standalone travel app to centralise booking, rewards, and trip management, separating travel from its core banking experience.
  • The move includes bringing technology, talent, and supplier relationships in-house after years of working with Hopper, enabling tighter control over the full travel journey.
  • The app adds real-time features like flight updates and lounge capacity tracking, aiming to create a seamless, end-to-end travel experience tied to its credit card ecosystem.
  • This signals a broader shift: financial services players are evolving into travel platforms, using ownership of the customer relationship and rewards to compete directly with traditional OTAs.
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Travel industry faces “polycrisis” shift as resilience replaces growth mindset
Platforms in travel

Travel industry faces “polycrisis” shift as resilience replaces growth mindset

  • The travel industry is being forced to rethink its role as overlapping global crises, from conflict to climate change, reshape consumer expectations and industry responsibility.
  • At ITB Berlin 2026, leaders highlighted that while demand remains strong, travellers now prioritise safety, ease, and ethical engagement, pushing the industry beyond pure escape toward accountability.
  • This creates new pressure on operators and policymakers to address geopolitical and environmental risks, while maintaining seamless travel experiences in an increasingly unstable world.
  • The shift signals a structural change: travel is no longer just a growth market, but a system that must actively respond to global instability, redefining how destinations, brands, and governments operate.
  • Read more
Flight routes shift to Asia as Middle East conflict disrupts global aviation
Travel Travel by numbers

Flight routes shift to Asia as Middle East conflict disrupts global aviation

  • Escalating conflict in the Middle East is forcing airlines to reroute flights away from the region, shifting global air traffic toward Asia as a safer alternative corridor.
  • With key airspace and major transit hubs disrupted, airlines are avoiding traditional Europe–Asia routes via the Gulf, instead taking longer, more complex paths or relying on Asian hubs.
  • This is increasing flight times, operational costs, and airfares, while creating uneven impacts, hurting Middle East hubs, but benefiting Asian airports, destinations, and gaining traffic share.
  • The shift signals a structural rebalancing of global aviation, where geopolitical risk is actively reshaping flight networks and redistributing demand across regions.
  • Read more
Hotels shift to real-time pricing as static rates lose bookings
Travel Travel by numbers

Hotels shift to real-time pricing as static rates lose bookings

  • Hotels are adopting dynamic pricing to adjust room rates in real time, as static pricing increasingly leads to lost bookings to competitors and OTAs.
  • The approach uses signals such as search demand, booking pace, and local events to proactively adjust prices rather than react too late to market changes.
  • This directly improves conversion rates on direct channels, aligns pricing with marketing, and reduces reliance on third-party platforms.
  • The shift reframes pricing as a core growth lever, where competitive advantage comes from integrating revenue, marketing, and real-time data, not just visibility.
  • Read more
Online travel stocks surge after OpenAI scales back booking inside ChatGPT
AI in travel Platforms in travel Travel by numbers

Online travel stocks surge after OpenAI scales back booking inside ChatGPT

  • Online travel stocks surged after reports that OpenAI is scaling back plans to enable direct bookings inside ChatGPT, easing fears that AI would cut out travel intermediaries. Expedia jumped ~12%, while Booking Holdings and Tripadvisor rose about 8% and 5%.
  • OpenAI reportedly found that users research travel in ChatGPT but rarely complete purchases there, prompting the shift away from built-in checkout.
  • Instead of handling transactions itself, OpenAI will send users to third-party travel apps that integrate with ChatGPT, keeping the booking process within established platforms.
  • Analysts say the move reduces the risk of “disintermediation” for online travel agencies, meaning platforms like Booking and Expedia can still capture demand even if discovery happens via AI.
  • The shift highlights a key behaviour trend: AI is strong for discovery and planning, but consumers still prefer trusted platforms when it comes to payments and bookings.
  • Read more
Google launches Ask Maps, a Gemini conversational feature for itinerary planning
AI in digital AI in travel Platforms Platforms in travel

Google launches Ask Maps, a Gemini conversational feature for itinerary planning

  • Google Maps has launched “Ask Maps,” a Gemini-powered conversational feature that lets users ask complex, real-world questions directly in the app (e.g. finding a phone charging spot without long café queues). It replaces traditional keyword search with natural language queries.
  • The tool delivers personalised recommendations by analysing data from Google Maps’ massive database of places, reviews and community contributions, tailoring results to user preferences and past behaviour.
  • Ask Maps helps users move from discovery to action, suggesting locations, building custom itineraries, and even enabling actions like restaurant bookings directly within the conversation.
  • The feature launches first on mobile (Android and iOS) in the US and India, with plans to expand to desktop and other regions over time.
  • Read more
Consumers trust AI more for trip planning than any other task
AI in travel

Consumers trust AI more for trip planning than any other task

  • Consumers trust generative AI for travel planning more than for any other common use case in Matador Network’s survey of 1,000+ people, with 36% saying they have high or near-complete trust in AI for planning trips.
  • Trust in AI for travel now edges out other practical categories like shopping tips (33.6%) and explaining unfamiliar topics (33.2%), which suggests travel is becoming one of the clearest real-world wins for consumer AI.
  • By comparison, trust drops sharply for higher-stakes or more personal tasks: only 18.8% reported high trust for work-related writing, 16.9% for health advice, and 15.9% for personal problem-solving.
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Organic traffic drops 60% for major US travel sites
AI in travel Platforms in travel Travel by numbers

Organic traffic drops 60% for major US travel sites

  • Organic search traffic to major US consumer travel sites has dropped ~60% since Jan 2024, largely coinciding with Google’s rollout of AI Overviews that increasingly answer travel queries directly in search results.
  • Some brands were hit especially hard: Travel + Leisure’s estimated organic traffic fell 80% (4.3M → 869K monthly), AFAR dropped 79%, Condé Nast Traveler 56%, and The Points Guy lost nearly half its search traffic.
  • Despite the search collapse, total traffic isn’t catastrophic—these brands still attract millions of visits monthly (e.g. Travel + Leisure still sees ~16M visits), suggesting other channels like direct, newsletters, and Discover are cushioning the blow.
  • The bigger shift is structural: Google increasingly controls the discovery layer, meaning being featured or ranking in travel media no longer guarantees consumer discovery the way it once did.
  • Read more
APAC travel markets adopting AI more seamlessly than the West
AI in travel

APAC travel markets adopting AI more seamlessly than the West

  • AI-powered personalisation and trip planning are accelerating the shift to online travel booking in APAC, with predictive search and automated planning tools becoming embedded in travel platforms.
  • APAC markets are adopting AI more naturally than the West because superapps and algorithm-driven platforms have been common in the region for years, making AI an evolution rather than a sudden disruption.
  • Agentic AI in travel is still early-stage, but China’s Trip.com is emerging as a frontrunner with its AI assistant TripGenie, moving closer to “agentic commerce” where AI can plan and transact on behalf of users.
  • Chinese travel platforms are using AI to turn OTAs into massive discovery engines, combining inventory with social content, reviews, videos and travel advice to power richer search and recommendations.
  • Despite rapid experimentation, the travel sector hasn’t yet produced a ‘killer AI app’, and many companies remain cautious as they wait for the next wave of AI capabilities before scaling aggressively.
  • Read more
Gen Z moves away from OTAs preferring to book direct
Platforms in travel Travel by numbers

Gen Z moves away from OTAs preferring to book direct

  • Direct digital channels are winning. Gen Z is moving away from OTAs and increasingly booking straight through airline and hotel websites or apps, which means brands have a bigger chance to own the customer relationship end-to-end.
  • TikTok and Google Maps are doing the heavy lifting in discovery. TikTok is becoming a key source of travel inspiration and deal-hunting, while Google Maps is a core decision tool for checking hotel location, cleanliness and views before booking.
  • The path to purchase is becoming more self-serve. As Gen Z gets older, more trips shift from parent-booked to self-booked, signalling growing importance for intuitive mobile UX, clear pricing and frictionless checkout across travel brands’ own platforms.
  • Digital convenience matters as much as price. Gen Z will pay for time-saving tools and services, such as booking rideshares straight from the airport, showing that digital touchpoints that reduce stress can be a real conversion driver.
  • Read more
Travel experiences projected to outpace every other travel segment by 2029
Travel by numbers

Travel experiences projected to outpace every other travel segment by 2029

  • Travel experiences are now a major growth engine — Tours, activities and attractions are projected to hit US $342 billion by 2029, outpacing every other travel segment and surpassing pre-pandemic levels with an ~8% annual growth rate.
  • A structural shift is underway — Experiences have moved from an afterthought to a primary driver of trip choice, with travellers increasingly planning and booking experiences before arrival.
  • Digital adoption is accelerating but still behind — Online bookings are rising fast (from ~17% in 2019 to ~42% projected by 2029), yet the sector lags overall travel in digital penetration — signalling big opportunity for digital platforms.
  • Investor interest is surging — Major OTAs and platforms are expanding into experiences, with IPO plans and acquisitions underway, while many smaller operators remain fragmented — suggesting ripe conditions for consolidation and innovation.
  • Read more
Skyscanner launches its flight app in ChatGPT
AI in travel Platforms in travel

Skyscanner launches its flight app in ChatGPT

  • Skyscanner (an In Marketing We Trust client) has launched a dedicated flights app inside ChatGPT, letting travellers use natural language prompts to search, compare and adjust flight options and prices without leaving the chat interface.
  • The integration brings “the Skyscanner logic and prices people trust, wrapped into a more intuitive, conversational flow,” according to Skyscanner.
  • The ChatGPT app is currently available in the UK and US for global flight searches, and redirects users back to Skyscanner’s site to complete bookings.
  • Skyscanner joins a growing list of travel brands launching ChatGPT apps (e.g. [Booking.com](http://booking.com/), Expedia, Accor), reflecting wider industry momentum toward AI-powered, conversational search.
  • Skyscanner’s chief AI officer says the firm will keep evolving travel search beyond traditional form-fills toward “dynamic, answer-led experiences”, with AI also powering its hotel and car hire tools.
  • Read more
OTAs spent >$20B on sales and marketing in 2025 with paid acquisition still key
Platforms in travel Travel by numbers

OTAs spent >$20B on sales and marketing in 2025 with paid acquisition still key

  • The major online travel agencies — Airbnb, Booking Holdings, Expedia Group and [Trip.com](http://trip.com/) Group — spent a combined more than US$20 billion on sales and marketing in 2025, continuing an upward trend from ~US$17.8 billion in 2024 and US$16.8 billion in 2023.
  • Big players dominate spend: Booking Holdings led with ~$8.2 billion and Expedia Group followed with nearly $7.4 billion invested, together making up over three-quarters of total spend.
  • Spend still heavy on paid channels: Despite industry talk about direct channels, AI-driven efficiencies and loyalty programmes, OTAs are not meaningfully cutting reliance on paid marketing (performance, social and brand).
  • Mixed strategic signals: Booking saw direct business hold steady, but invested more in social and brand in Q4; Expedia is focusing on disciplined, data-driven marketing with some AI experiments; Airbnb’s spend grew as it considers future loyalty offerings; [Trip.com](http://trip.com/) pushed spend 25% higher on promos and expansion.
  • Marketing intensity remains key battle: The figures highlight ongoing competition for visibility and bookings, signalling that paid acquisition is still central to OTA growth strategies in 2025.
  • Read more
Travel ad spend in NZ soars 10%
Travel by numbers

Travel ad spend in NZ soars 10%

  • Travel ad spend in NZ jumped ~10% in 2025, hitting about NZ$264.4m, up from NZ$240.5m in 2024 — showing strong growth driven by Kiwi enthusiasm for travel.
  • Airlines dominated advertising, leading with NZ$89.6m spend (up 31.6% YoY), led by Air New Zealand, followed by Qantas and major airports; accommodation, cruises/ferries and travel agents also saw big increases.
  • Consumer booking behaviour is shifting online, with 58% of Kiwis planning and booking holidays online and 18% researching online but booking via agents.
  • Travel intent is high: 74% of New Zealanders would consider a cruise and nearly half plan to travel by air domestically within the next year, with UK/Europe, Sydney and Melbourne topping overseas destination interest.
  • Marketers see this as competitive opportunity, with Nielsen’s data helping brands benchmark competitors and optimise where to invest to convert eyeballs into bookings.
  • Read more
AI traffic converting better than Google says Airbnb
AI in travel Platforms in travel

AI traffic converting better than Google says Airbnb

  • Airbnb CEO Brian Chesky said “traffic that comes from chatbots convert at a higher rate than traffic that comes from Google,” based on early data shared on the company’s Q4 2025 earnings call.
  • Airbnb didn’t provide specific conversion figures or volumes, but the signal suggests visitors from conversational AI may be further along in the booking process than traditional search traffic.
  • Chesky framed chatbot platforms as “very similar to search” and positioned them as top-of-funnel discovery engines, with Airbnb viewing them as potential acquisition partners.
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Mi3 digs into travel brands Q4 earnings calls around AI search
AI in travel Platforms in travel

Mi3 digs into travel brands Q4 earnings calls around AI search

  • Airbnb is treating conversational AI as a structural reset, with CEO Brian Chesky saying “traditional search is going to essentially become conversational AI search.” AI search is live to a “very small percent of traffic” as Airbnb experiments with conversational trip planning and rethinking sponsored listings for an AI-first format.
  • Expedia Group is pivoting to “answer engine optimisation” and agentic compatibility, with CEO Ariane Gorin working to ensure its brands “show up prominently in GenAI searches and function effectively with agentic browsers.” While volumes are still small, each integration is delivering data and learnings as discovery shifts from links to AI answers.
  • TripAdvisor is monetising AI partnerships while learning fast, working with OpenAI and others across agentic and multimodal experiences. CEO Matt Goldberg said, “We generated meaningful revenue… across licensing revenue, link-back traffic, and integrating our products,” signalling new revenue streams as AI reshapes alliances.
  • Hyatt has moved early, launching an app inside ChatGPT with a live link to [Hyatt.com](http://hyatt.com/) to complete bookings. CEO Mark Hoplamazian said the group has spent two years building AI infrastructure and governance, positioning Hyatt to capture demand as guests move from search results to direct answers.
  • Yelp is rebuilding local discovery around “answers and actions”, rolling out natural language search, AI-powered business highlights and an expanded Yelp Assistant to connect conversational queries directly to bookings, orders and calls — tightening the loop between discovery and transaction.
  • Read more
MakeMyTrip announces strategic partnership with OpenAI
AI in travel Platforms in travel

MakeMyTrip announces strategic partnership with OpenAI

  • MakeMyTrip has teamed up with OpenAI to integrate advanced AI (via OpenAI’s APIs) into its app, turning casual travel conversations into structured, bookable options for flights, hotels and extras — enabling smoother planning and bookings.
  • The AI boost centres on MakeMyTrip’s generative-AI assistant Myra, which now uses OpenAI tech to interpret travellers’ natural language and deliver personalised recommendations at scale.
  • This move strengthens MakeMyTrip’s AI-first approach, drawing on its travel data to respond dynamically to evolving user intent and keep customers within its ecosystem.
  • Myra handles 50,000+ conversations a day in multiple Indian languages with vernacular voice support — helping MakeMyTrip expand into Tier-2 and smaller city markets.
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Wyndham partners with Google, Anthropic, and ChatGPT to direct bookings
AI in travel Platforms in travel

Wyndham partners with Google, Anthropic, and ChatGPT to direct bookings

  • Wyndham is doubling down on AI distribution, partnering with Google, ChatGPT and Anthropic to power conversational hotel discovery and booking. CEO Geoffrey Ballotti said, “Soon, guests will be able to discover Wyndham properties through natural conversational interactions… [with] seamless direct bookings within AI mode.”
  • The brand has integrated with Anthropic’s Claude for conversational search and is rolling out intent-driven travel search on ChatGPT via Mobi, with bookings expected to go live in Q2 2026. Ballotti called it “an early glimpse of how AI native distribution will reshape the way guests find and book our hotels.”
  • The strategy is focused on boosting direct booking capture and improving guest experience, positioning AI platforms as new distribution channels rather than just marketing tools.
  • Costs are currently minimal, with Ballotti noting it was “less than $100,000 to connects our MCPs to the LLMs,” and confirming there are “no transaction costs” at present as bookings redirect to Wyndham’s brand.com.
  • Monetisation models may evolve, with Ballotti flagging potential ad-based models in future: “Looking forward, you’ll see ads that seek to monetize some of that… but we’ll see.”
  • Read more
Hotel Chatbots in 2026: Booking vs Guest Service Roles
AI in travel

Hotel Chatbots in 2026: Booking vs Guest Service Roles

  • Hotel chatbots now sit at the centre of revenue and service, not just website support.
  • Booking chatbots focus on conversion, answering pricing and availability questions to drive direct reservations and upselling.
  • Guest service chatbots support the full stay, handling requests, routing tasks and improving response times.
  • The two serve different moments in the journey but work best together as part of a unified AI strategy.
  • Platforms like TrustYou combine booking, guest service and staff support into one integrated AI system.
  • Read more
China’s Super App Model Signals AI Led Hotel Booking Shift
AI in travel

China’s Super App Model Signals AI Led Hotel Booking Shift

  • AI is shifting hotel booking decisions from travellers to algorithms that filter and select options.
  • OTAs are automating pricing and distribution, reducing manual roles.
  • China’s super apps show how discovery and booking can be fully integrated and algorithm led.
  • Success now depends on structured, machine readable data rather than brand visibility alone.
  • Read more
Google Tests Travel Ad Formats in AI Mode
Platforms in travel

Google Tests Travel Ad Formats in AI Mode

  • Google is testing new ad formats in AI Mode, including for travel, allowing brands to appear naturally within AI driven search conversations.
  • Sponsored retailer placements will sit alongside organic recommendations, clearly labelled and integrated into discovery moments.
  • Google has also launched Direct Offers in AI Mode, enabling tailored promotions to boost conversions.
  • The updates support Google’s broader push towards agentic commerce, following the rollout of its Universal Commerce Protocol.
  • Read more
Amadeus Shutting Down Self-Service API Portal
Platforms in travel

Amadeus Shutting Down Self-Service API Portal

  • Amadeus will shut down its self service developer portal on July 17 and disable existing API keys.
  • The Enterprise portal remains unaffected.
  • Critics say the move limits experimentation, especially as AI reshapes travel booking.
  • Some warn it could slow innovation and push developers towards competitors.
  • Read more
Chatbot Retargeting Comes to AI Search
AI in digital AI in travel

Chatbot Retargeting Comes to AI Search

  • Evertune has introduced a way for brands to retarget users after they interact with AI answer engines.
  • Ads are served on websites users visit after clicking through from a chatbot session, capturing high intent traffic.
  • The approach uses contextual and probabilistic targeting, signalling that traditional digital tactics are moving into AI search environments.
  • Read more
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