Zoe is our go-to for all things SEO, content, and AI search, equal parts strategist, analyst, and (occasionally) website detective. With over a decade of experience across some of Australia’s most competitive digital environments, she’s helped brands turn search into a serious growth channel.
She’s at her best deep in the data, unpacking traffic drops, spotting content gaps, and building roadmaps that actually move the needle. From large-scale SEO strategy to content systems and AI visibility, Zoe focuses on the work that drives real commercial outcomes (not just rankings for the sake of it).
Search might be evolving fast, but Zoe’s already there, helping clients navigate everything from Google updates to AI Overviews and LLM visibility.