Pei Yine is an Analytics Consultant specialising in digital analytics, marketing measurement, and MarTech implementation. With more than seven years of experience across APAC and Europe, she has worked with organisations including AirAsia and METRO Markets, helping businesses build robust tracking frameworks, improve data quality, and unlock actionable insights.
Working with In Marketing We Trust on a flexible consulting basis, Pei Yine supports clients with analytics strategy, tracking implementation, and measurement solutions, combining technical expertise with a practical approach to turning data into better business decisions.
