Charmaine is an Analytics Specialist with experience in GA4, Google Tag Manager (GTM), marketing analytics, and digital implementation. With a background spanning software engineering, analytics consulting, and project management, she helps organisations build reliable measurement frameworks, implement tracking solutions, and turn digital data into actionable business insights.
Working with In Marketing We Trust on a flexible consulting basis, Charmaine supports clients with GA4 implementation, GTM configuration, marketing analytics, and measurement strategy, helping businesses make confident, data-driven decisions.
