Getting prepared for Google Analytics 4.
Google Analytics 4 Consulting Services
GA4 implementation matters more than ever
GA4 is a new technology to the majority of digital marketers and agencies – but not to In Marketing We Trust. As a Certified Google Marketing Platform Partner, we are amongst only 20 companies in Australia that have been certified by Google to implement your new GA4 solution.
Google Universal Analytics is being retired in 2023. We have already migrated dozens of companies from Universal Analytics to GA4. In fact, your Universal Analytics account will stop processing new data permanently from 1st July 2023. This means you will no longer be able to analyse or report on web performance from this date using your current analytics solution. Instead, you will be required to use GA4.
Benefits of Google Analytics 4
- Understand customers across multiple touchpoints (web + app)
- Improve ROI with data-driven attribution
- Measure engagement and conversation with compliance in mind
- Greater value and utilisation from your data (AI)
- Ability to turn insights into actions
- Better (structure) alignment with enterprise companies
- Enhanced data collection capabilities
- No sampling
- Native BigQuery integration
- Advanced in platform analysis
What's the difference?
Universal Analytics and GA4 are different products with different features.
GA4 has a brand new user interface, providing a completely new reporting experience:
- LESS standard reporting options
- NO views in GA4
- Increased reporting capabilities
- In-platform AI capability
- Enhanced AI & ML via GCP
- Advanced in-platform analysis (analysis hub)
- Requires more configuration
- Requires more knowledge to use
See the Results: Academia del Futuro
Google Analytics 4 leads to a better understanding of the customer lifecycle
Our Google Analytics 4 Solutions
GA4 is less “out of the box” than Universal Analytics and requires data engineering experience. We provide full GA4 implementation and configuration services, including migration support, training and custom solutions.
Implementing Google Analytics 4 from scratch allows us to give marketers access to greater information on their customers and how they move across different platforms and channels, even as the digital world prepares for a cookie-less future.
We recommend implementing GA4 using Google Tag Manager. This facilitates the maintenance, control and deployment of tags without having to modify the source code or resubmit your app. In addition to collecting all relevant and permissible data for advertising and analytics tools, we can also help you implement the required data layer to track events such as registration, form submissions, transactions and further interactions of interest.
Well-defined Google Analytics 4 process
The Prepare and Discover phases help us to understand your needs, requirements and objectives along with your current analytics setup. Based on what we learned during the two initial phases, our team will then be able to design the solution that fixes and improves your data collection processes based on what you are trying to achieve. Once we have defined the solutions to your requirements in the design phase we then implement them efficiently and logically.
Once set up is complete, we provide training on how to use the tool and how to activate the data. This includes how to make that data meaningful and how to use it to inform decision making.
As Google rapidly phase out third-party cookie use, we ensure that the brands we work with future-proof their analytics, whilst complying with the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
Our Solutions
We offer three different levels of GA4 implementation solutions depending on your requirements:
Advisory
For companies that simply want advice.
Our GA4 analysts can consult and advise your in-house development or analytics team on GA4 configuration.
ADVICE & CONSULTING
- Analytics technology advisory
- Design and implementation advisory
- Website privacy advisory & consulting
- Troubleshooting
Migration
For companies that want support or delivery.
Have confidence in your analytics. Get your analytics migrated by one of the only certified partners in Australia.
MIGRATIONS
- Show: we’ll show you what to do
- Support: we provide the plan and QA
- Deliver: we take care of everything
See our Google Analytics 4 Migration page for further details.
Training
For companies that want to learn.
GA4 includes powerful new features. Our certified GA4 specialist will help your team maximise the value of the platform.
INTRODUCTION COURSE (1 HOUR)
- Getting Started with GA4
ADVANCED COURSE (1 DAY)
- GA4 Advanced (Group)
- GA4 Advanced (Individual Company)
Trusted by Leading Brands
50% of the most valuable 12 companies in the world trust us to get faster results.
Get A Free Consultation
Speak to us today to find out how we can help you with Google Analytics 4.
Get a free consultation and receive a response from our Commercial Director within 24 hours.
