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Google Analytics 4 leads to better understanding of customer lifecycle
Our objective was to help Academia del Futuro gain a deep understanding of user behaviour across multiple platforms
What we did
Implementing the Google Analytics 4 property allowed us to help Academia del Futuro access more information on their customers and how they move across different platforms and channels. We worked with the marketing team to redefine all the relevant events during the design phase and implemented them as we moved through the project.
The impact
Once set-up was complete, we were able to show the team where to access the data and how to manipulate it to make it meaningful and to help drive decision-making.
353%
Increase in integrity and accuracy of data
20
Events providing full visibility on the most important interactions including eCommerce
- Analytics
Ilana Bielak
Managing Director: Marketing
Working with In Marketing We Trust will give Academia del Futuro the business visibility needed to make data-driven decisions by taking full advantage of our cross-channel and in-app marketing strategies. Being able to measure and understand how our campaigns make an impact, as well as how the user flow within our website and our apps are being used, is crucial for us to improve on a day-to-day basis and ensure that our primary education app for children is always on the spot whilst learning all about our users’ needs.
