Google Analytics 4 Migration Services

Moving from Universal Analytics to Google Analytics 4

Google Universal Analytics will stop working on 1st July 2023. This means you need to migrate to Google Analytics 4 (GA4) and we strongly advise you do this now, to start building up an annual view of data from June 2022.

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If you haven’t set up your analytics correctly, you’re in danger of losing both valuable insights and marketing dollars.

Plan your UA to GA4 Migration

If you are still using Google Universal Analytics it is important to take action now. From 30 June 2022 your business should be working in GA4, in order to have 12 months of data for analysis when UA stops working next year. Having a full year of data provides a complete view on seasonality and having more data improves the machine learning models within GA4.

So you don’t have a year to change, you have months.

We’re a Google Partner

GA4 is new to the vast majority of digital marketers and agencies – but not us. We are a Certified Google Marketing Platform Partner, one of only 20 companies in Australia that have been certified by Google to implement GA4.

We’ve already migrated dozens of companies from Universal Analytics to GA4.

Google Marketing Platform Partner - In Marketing We Trust

How are UA and GA4 different?

GA4 is conceptually a different platform and more than a new UI. GA4 is a flexible event-based model with cross-platform reporting and machine learning insight discovery.

It enables digital businesses to understand the complex, multi-platform journeys of their customers – while remaining compliant with General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

Universal Analytics properties

  • Session-based data model
  • Limited cross-device and cross-platform reporting
  • Limited automation
  • 10M hits/m per property
  • Sampling over 500K sessions
  • BigQuery integration not available
  • Advanced analysis UI not available
  • Integrations include Ads, Search Console, Optimize, etc.

Google Analytics 4 properties

  • Flexible event-based data model
  • Full cross-device and cross-platform reporting
  • Machine learning throughout to improve and simplify insight discovery
  • Free unlimited data collection
  • Standard reports – no sampling (10M events in advanced view)
  • BigQuery integration
  • Advanced analysis UI
  • Integrations include Ads, BigQuery, Search Console, Google 360 products

Want to learn more?

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See the Results: Academia del Futuro

Academia del Futuro logo

Google Analytics 4 leads to a better understanding of the customer lifecycle

Get similar results

Working with In Marketing We Trust will give Academia del Futuro the business visibility needed to make data-driven decisions by taking full advantage of our cross-channel and in-app marketing strategies. Being able to measure and understand how our campaigns make an impact, as well as how the user flow within our website and our apps are being used, is crucial for us to improve on a day-to-day basis and ensure that our primary-education app for children is always on the spot whilst learning all about our users’ needs.

Ilana BielakManaging Director: Marketing, Hero Guest & Academia del Futuro

Our Migration Solutions

There are three types of migration processes that we carry out. With our Basic & Advanced Migration packages, we jump in, replicate the existing configuration, make any relevant enhancements and get your data collection running as soon as possible.

Basic Migration

For basic websites with a valid Universal Analytics configuration.

Basic measurement implementation:

  • Create a Google Analytics 4 property
  • Create a data stream(s)
  • Enable data collection
  • Activate Enhanced Measurement
  • Demonstration session (1 hour)


  • Documentation
  • Training
  • Dashboards

Advanced Migration

For enterprise or large websites with a valid Universal Analytics configuration.

Advanced measurement based on existing UA setup (existing datalayers):

  • Create a Google Analytics 4 property
  • Create a data stream(s)
  • Enable data collection
  • Activate Enhanced Measurement
  • Implement e-commerce measurement
  • Add recommended events, custom events & custom parameters
  • Link to Google Ads & enable conversion events
  • Demonstration session (1 hour)


  • Documentation
  • Training
  • Dashboards

GA4 Implementation

For any website without valid Universal Analytics configuration.

Full analytics implementation to Google required standards.

  • Stage 1: Prepare – establish all project requirements
  • Stage 2: Discover – business context and goals
  • Stage 3: Design – tailored solution architecture
  • Stage 4: Implement – execute your tailored design
  • Stage 5: Launch – go live and transfer knowledge

Trusted by Leading Brands

50% of the most valuable 12 companies in the world trust us to get faster results.

Get A Free Consultation

Speak to us today to find out how we can help you migrate to Google Analytics 4.

Get a free consultation and receive a response from our Commercial Director within 24 hours.

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“The team are super responsive and easy to work with. They’re professional and thorough, and you always know where you stand – they’re clear about timeframes, costs, and the process – and they stick to it! It’s easy to see that each team member is an expert in their field, and they empower you to take back control of your own data, so that you can grow your expertise in-house. This is unlike many other agencies, who often do this kind of work in a way that ties you to them unnecessarily.”

Taryn WilliamsFounder & CEO,