So you’ve migrated to Google Analytics 4 and now you’re wondering,

What do I do now? How do I use this thing?

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So you’ve migrated to Google Analytics 4 and now you’re wondering,

What do I do now?
How do I use this thing?

Download

Home / Platforms / Google Marketing Platform

Google Marketing Platform

As a leading Google Marketing Platform Partner we can deploy, manage and improve your marketing products.

We’re not just the Google Marketing Partner you need, but the Partner you deserve.

Google Marketing Platform Certified Partner

As a Google Partner we’ve achieved the highest possible results when it comes to depth of knowledge, proven processes, and achieving results for our clients.

We keep our standards high and our bass down low. Before being certified, we went through a stringent application process whereby Google looked into our processes, depth of knowledge, number of qualified team members (90% of our team is certified) and client successes.

Your Direct Line to Google

We can call them, definitely, not just maybe. We can directly engage with the product experts at Google to help you get the most from their tools and create the right configuration for your business.

No one’s gonna bowl us any googlies here. As a Google Partner, we are required to stay up to date on all things Google. We are always on top of the latest information and technology, which allows us to help get the most out of your Google products.

Google Marketing Platform Tools

We’ve got all the tools you need under our belt. We use Google Marketing Platform Tools to help you better understand and serve your customers. By using a range of interconnected Google tools you can make more informed marketing and investment decisions.

We enrich your Google Marketing Platform data with third-party data sources, including your CRM and booking systems. We give our clients a competitive edge with richer data analysis and better insights.

Google Analytics

We tend to over-analyse things but in a good way. As a certified Google Analytics Partner we provide comprehensive analytics audits, implementation, advanced analysis and training so you know where to invest your budget and get greater returns.

We work closely with Google Analytics, one of the core products of the Google Marketing Platform for website and app analytics. This helps us create direct integration with display and search campaigns, as well as website personalisation and provides sophisticated opportunities for reporting and audience activation.

Tag Manager

We tag it like it’s hot. As a certified Google Tag Manager partner, we can implement your tagging and tracking with the leading tag management solution. We recommend Google Tag Manager to all of our clients, including GTM360 for enterprises.

Work faster, better, smarter with us. We help you work faster by consolidating marketing and analytics tracking into a central location. We’ll help you get access to efficient tagging features including version control, live site debugging and the ability to integrate with other Google Marketing Platform tools or third parties.

Display & Video 360

Oops.. we did it again. We constantly blow the competition out of the water with our kickass Display & Video advertising, made by our paid search specialists who combine expert creatives with smart targeting and continuous optimisation. We can also help you follow your campaign success across different platforms with advanced omni-channel attribution.

Using smart tools and workflow integration we use your data to create and adjust your campaigns against real-time insights. By using unified conversion tracking we will also give you access to proven budgeting solutions. And with machine learning, we can help you ensure that your advertising budget will achieve maximum impact.

Search Ads 360

We do a full 360 for you. With Google Search Ads 360, we give you the workflow tools, robust reporting, and strategic bid optimisation you need to get more value from your search campaigns.

SA360 is like everyone’s new best friend. SA360 supports Google Ads, Bing Ads, Yahoo Japan, Baidu and Yahoo! Gemini. With SA360 we can help you with inventory management to automatically create campaigns and ads, create data-driven attribution models and facilitate smart integration with business data.

Find out how we can get you a direct line to Google, here.

Get a quote

Case Studies

Google Analytics 4 leads to better understanding of customer lifecycle

Our objective was to help Academia del Futuro gain a deep understanding of user behaviour across multiple platforms

What we did

Implementing the Google Analytics 4 property allowed us to help Academia del Futuro access more information on their customers and how they move across different platforms and channels. We worked with the marketing team to redefine all the relevant events during the design phase and implemented them as we moved through the project.

The impact

Once set-up was complete, we were able to show the team where to access the data and how to manipulate it to make it meaningful and to help drive decision-making.

353%

Increase in integrity and accuracy of data

20

Events providing full visibility on the most important interactions including eCommerce

Analytics

Google Analytics 4 leads to better understanding of customer lifecycle

Ilana Bielak

Managing Director: Marketing

Working with In Marketing We Trust will give Academia del Futuro the business visibility needed to make data-driven decisions by taking full advantage of our cross-channel and in-app marketing strategies. Being able to measure and understand how our campaigns make an impact, as well as how the user flow within our website and our apps are being used, is crucial for us to improve on a day-to-day basis and ensure that our primary education app for children is always on the spot whilst learning all about our users’ needs.

Specialist Team

Data & Analytics, Leadership, Specialist team

Benoit Olivier Weber

Head of Digital Analytics

Benoit Weber has been a part of the team at In Marketing We Trust since 2015 and as the Head…

If Google Analytics and Google Tag Manager get you excited too then Benoit could be your new best friend.

View bio

Data & Analytics, Specialist team

Francis Felices

Analytics Specialist

Francis joined In Marketing We Trust in May 2022 as a Digital Analytics Specialist. He specialises in Google Analytics and…

Francis is a data craftsman obsessed with your data layer, he creates tags in his sleep.

View bio

Leadership, Paid Media, Specialist team

Elle Kennedy

Head of Paid Media

Elle has over seven years of experience working tirelessly on effective online marketing for several notable brands.

Elle has seven years experience working across some of the most notable brands in the region.

View bio

Paid Media, Specialist team

Lisa Ffrench

Paid Media Specialist

Lisa Ffrench (yes, her name is really spelt that way) has been with In Marketing We Trust for 4 years…

Lisa Ffrench’s name may be unusual but she’s also unusually great at not just writing copy but also crunching numbers.

View bio

Paid Media, Specialist team

Scott Roy

Digital Project Manager

A Performance Marketing Specialist with over a decade of experience in paid advertising, Scott Roy has been a part of…

A digital nomad who’s finally put down his roots, Scott has over a decade of experience in Paid Media.

View bio

Clients

Technology Partners / Certifications

Testimonials

FAQ’s

What is the Google Marketing Platform?

Google Marketing Platform (GMP) is a suite of marketing and advertising tools offered by Google to help businesses plan, execute, and measure their digital marketing campaigns. The platform is designed to provide marketers with a comprehensive set of tools to manage their digital advertising efforts, including display ads, search ads, analytics, reporting and more. The tools included in GMP are Campaign Manager, Search Ads, Display & Video, Analytics, Tag Manager, Optimize (soon to be sunset), Surveys and Looker Studio.

How much does Google Marketing Platform cost?

The cost of Google Marketing Platform (GMP) varies depending on the specific tools and features you need, as well as the size and complexity of your digital marketing efforts. GMP is a suite of enterprise-level marketing and advertising tools, and as such, it is priced accordingly. Generally, GMP is sold on a subscription basis with annual contracts. The cost can range from tens of thousands of dollars to hundreds of thousands of dollars per year, depending on the level of customisation and support required. Note that Google Analytics, Google Tag Manager and Looker Studio offer free versions.

What is a Google Partner?

A Google Partner is a company that has been recognised by Google for its expertise and proficiency in using Google’s advertising products. Certified Google Marketing Platform Partners are a specific type of Google Partner that specialises in using the Google Marketing Platform to help businesses plan, execute, and measure their digital marketing campaigns.

To become a Certified Google Marketing Platform Partner, companies must meet a rigorous set of requirements, including demonstrating expertise in using the Google Marketing Platform tools, delivering excellent customer service, and adhering to best practices in digital marketing.

Certified Google Marketing Platform Partners are recognised by Google for their ability to provide high-quality service and expertise to their clients. They have access to additional resources and support from Google, including training and technical assistance, which allows them to provide more comprehensive and effective digital marketing solutions to their clients.

How do you become a Google Partner?

In order to become a Google Marketing Platform (GMP) Certified Partner, a company must meet certain requirements and pass the application process by Google. The company must demonstrate their commitment to excellence by providing details on their business, team size, structure, services, and pricing practices. They must also provide proof of client satisfaction, strategic investment in Google Marketing Platform products, and clear documentation of their planning process and frameworks. Additionally, they must show strategic planning and optimisation towards their client’s business goals, demonstrate the ability to go beyond basic implementations and provide evidence of the impact their work has made on the client’s goals through statistics and/or testimonials.

After submitting the application, the company’s performance will be evaluated by Google, and if it meets the requirements, it will be granted GMP Certified Partner status. This status provides the company with access to additional resources and support from Google, which in turn can help them provide more comprehensive and effective digital marketing solutions to their clients.

What do I do now? How do I use this thing?

What do I do now?How do I use this thing?

Google Marketing Platform

We’re not just the Google Marketing Partner you need, but the Partner you deserve.

Google Marketing Platform Certified Partner

Your Direct Line to Google

Google Marketing Platform Tools

Google Analytics

Tag Manager

Display & Video 360

Search Ads 360

Case Studies

Google Analytics 4 leads to better understanding of customer lifecycle

What we did

The impact

Specialist Team

Benoit Olivier Weber

Head of Digital Analytics

Francis Felices

Analytics Specialist

Elle Kennedy

Head of Paid Media

Lisa Ffrench

Paid Media Specialist

Scott Roy

Digital Project Manager

Clients

Technology Partners / Certifications

Testimonials

FAQ’s

What is the Google Marketing Platform?

How much does Google Marketing Platform cost?

What is a Google Partner?

How do you become a Google Partner?

Platforms

Google Marketing Platform

Google Marketing Data Warehouse

Google Analytics

Google Cloud

What do I do now?
How do I use this thing?