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So you’ve migrated to Google Analytics 4 and now you’re wondering,

What do I do now?
How do I use this thing?

Download

Home / Services / Paid Media / Display & Programmatic

Display & Programmatic

Every site they pick, every ad they click, we’ll be watching them. By analysing your audiences, we run display campaigns on the platforms that will be the most effective in achieving your campaign goals.

We target relevant audiences who match audience criteria in the desired locations.

Customer Journey

We’re experts at driving customers through a path to conversion, from building awareness and consideration right through to purchasing, booking that demo or whatever your desired goal might be.

We work on a full funnel approach that helps drive long term sustainable growth for your business.

Strategy

We build a strategy for you, with you, and around you. This includes customising variables in a paid campaign from the platform selection, media budgets and user targeting in order to deliver a solution that works.

We also consider the market and gaps in competition to make the most out of your budget.

Programmatic Advertising

We reach out and touch… many people. We expand your digital reach with evolving technology.

Through programmatic advertising we help you reach new potential customers at scale.

Google Display Network (GDN)

Nothing’s done ad hoc here. While you can access millions of websites through the GDN, we spend extensive time on research to serve ads to relevant audiences by targeting them through strategic website placements.

More bang for every buck. We know you’ve heard it before, but here’s where it really does work. We help you get more out of your media budget through the Google Display Network as it has a more efficient cost.

Process

Our process is designed to ensure that the right ads reach the right people in the right place.

Step 1

Audience Research

We conduct research to understand how we can work together to reach the desired audience, resulting in maximised effectiveness of your campaigns.

Step 2

User Targeting

The research above guides the platform and media targeting to ensure that the ads reach the target audience.

Step 3

Campaign Setup

We do the heavy lifting for you and set up best practice campaigns to achieve your goals and objectives.

Step 4

Ongoing Campaign Measurement

Performance is monitored and optimisations are implemented to gain iterative and incremental improvements.

Step 5

Insights

We’ll keep you informed and updated on what’s working and what’s next.

Our process is designed to ensure that the right ads reach the right people in the right place. We work to get the most out of your media budget to deliver value and results.

Use your audience for target practice. We’ll show you how.

Get a quote

Case Studies

Reaching niche audiences with Google Ads to help farmers protect their crops

In Marketing We Trust helped create campaigns that find people in the right locations at the right time

What we did

We ensured that the right people were targeted in the right areas by using geo-placement, custom website visits, and custom keywords to build relevant audience groups for the ads.

The impact

During the course of the three campaigns run we delivered 8 million impressions; 76,000 clicks to the FMC website and over 180,000 video views.

8

Million impressions

76,000

Clicks

Paid

Reaching niche audiences with Google Ads to help farmers protect their crops

Specialist Team

Leadership, Paid Media, Specialist team

Elle Kennedy

Head of Paid Media

Elle has over seven years of experience working tirelessly on effective online marketing for several notable brands.

Elle has seven years experience working across some of the most notable brands in the region.

View bio

Paid Media, Specialist team

Lisa Ffrench

Paid Media Specialist

Lisa Ffrench (yes, her name is really spelt that way) has been with In Marketing We Trust for 4 years…

Lisa Ffrench’s name may be unusual but she’s also unusually great at not just writing copy but also crunching numbers.

View bio

Paid Media, Specialist team

Scott Roy

Digital Project Manager

A Performance Marketing Specialist with over a decade of experience in paid advertising, Scott Roy has been a part of…

A digital nomad who’s finally put down his roots, Scott has over a decade of experience in Paid Media.

View bio

Clients

Technology Partners / Certifications

Testimonials

FAQ’s

How can programmatic advertising make my business more profitable?

Programmatic advertising can make your business more profitable by increasing the efficiency of your digital advertising campaigns. Programmatic advertising is a process which involves using advanced technology and data to automate the buying and optimisation of ad space. This helps you get the best returns on your investment by targeting the right audience and improving the effectiveness of your campaigns.

Programmatic advertising takes the guesswork out of digital marketing. It uses data to identify the most effective audience for your adverts, and the best times to show them the ads. This means you can reach the right people, in the right place at the right time with your message, ensuring maximum return on investment. Programmatic advertising can also improve the targeting accuracy of your campaigns and reduce waste by only showing adverts to relevant users. This helps increase your click-through rate and ultimately, boost your return on investment.

How do you set up a Google Display Network campaign?

Display campaigns can run with a variety of ad formats, for example, image ads, responsive display ads, HTML5 ads, etc. You can target users based on their location, interests, age, and much more.

Our team has extensive experience in setting up, managing and optimising Google Display Network campaigns. We can help you identify the best targeting factors, advise on engaging ad content and manage your budget to ensure that your campaign is successful.

We can also provide guidance on best practices and strategies to achieve your desired Google Display Network results.

How often should I review and adjust my programmatic ad campaigns?

It’s important to review and adjust your programmatic ad campaigns regularly. This includes analysing your data to see which campaigns are performing well and which campaigns need to be adjusted or paused. Additionally, you should also regularly adjust your bids and targeting to ensure you are getting the most out of your campaigns. By making adjustments routinely, you can ensure that your campaigns are as effective as possible.

What is the difference between Google Search Ads and Google Display Network (GDN)?

Google Ads is Google’s overall advertising platform that includes different types of ads (i.e. search ads, performance max, app ads etc.) The Google Display Network (GDN) is accessed through Google Ads and is Google’s network of websites to display ads on.

When it comes to targeting, Google search ads allow you to target users based on relevant keywords that they’ve searched for, while GDN allows you to target users based on the type of website they’re visiting, their interests, age, gender, etc. Search Ads allows you to create ads that are focused on getting people to take a specific action, such as clicking on a link or buying a product, while GDN allows you to create ads that are more focused on brand awareness and creating an emotional connection with users.

How to optimise programmatic advertising for your campaign?

Programmatic advertising is an automated way of buying and optimising ads for your target audience. We use data-driven technology to find the right audience for your campaign and segment them into customer personas to create tailored ads.

Our team of experts will work with you to develop a programmatic advertising strategy that meets your campaign objectives. We use insights from analytics to evaluate the performance of your campaigns and fine-tune our targeting to ensure your ads are reaching the right people. We also measure the success of the campaign and provide reporting to ensure the best possible ROI.

What do I do now? How do I use this thing?

What do I do now?How do I use this thing?

Display & Programmatic

We target relevant audiences who match audience criteria in the desired locations.

Customer Journey

Strategy

Programmatic Advertising

Google Display Network (GDN)

Process

Step 1

Audience Research

Step 2

User Targeting

Step 3

Campaign Setup

Step 4

Ongoing Campaign Measurement

Step 5

Insights

Case Studies

Reaching niche audiences with Google Ads to help farmers protect their crops

What we did

The impact

Specialist Team

Elle Kennedy

Head of Paid Media

Lisa Ffrench

Paid Media Specialist

Scott Roy

Digital Project Manager

Clients

Technology Partners / Certifications

Testimonials

FAQ’s

How can programmatic advertising make my business more profitable?

How do you set up a Google Display Network campaign?

How often should I review and adjust my programmatic ad campaigns?

What is the difference between Google Search Ads and Google Display Network (GDN)?

How to optimise programmatic advertising for your campaign?

Our Services

Data & Analytics

SEO

Paid Media

What do I do now?
How do I use this thing?