Shopping Ads

As an online advertising platform, Google Shopping helps retail businesses reach potential customers. It offers the opportunity to showcase products, increase brand awareness and generate sales from qualified leads. In addition, you can use Google Shopping to compare your products to competitors and gain insights on pricing and availability.

Google Shopping also offers insights into customer behaviour, giving you the ability to monitor what people are searching for and how they are engaging with your product. This allows you to optimise your campaigns and target the right customers more effectively.

Setting up a Google Shopping campaign is a great way to drive more traffic and sales to your website. To get started, you need to create a Merchant Center account, which is where your product data will be stored. Once you’ve created the account, you need to import your product data into the Merchant Center using either a data feed or the API. Then you’ll be ready to create your Shopping or Performance Max campaign in Google Ads.

Google Ads will then use your product data to generate Shopping Ads that will appear on the search engine results page. To ensure your ads are targeting the right audience, you’ll need to set up ad groups and target settings, including location, device, language, and more. Finally, you’ll need to track the performance of your campaign to ensure it’s meeting your objectives.

Google Shopping is a great way to drive more traffic and sales to your online store. Your product listings will appear in relevant search results, giving shoppers a quick and easy way to find and purchase your products from your website.

You can track how many impressions and clicks your product listings are getting, as well as the number of sales you’re making. With this data, you can optimise your product listings and target potential customers with more relevant ads. Additionally, you can use Google Shopping remarketing features to stay connected with customers who have already shown an interest in your products.

When you create a Merchant Center account, you can upload your product data for free. Google Shopping offers you the option to list products for free, even if you aren’t running a Google Ads campaign. Free listings allow merchants to display their items across Google – not just on the Shopping tab.

For even more visibility, we can set up your Shopping or Performance Max campaigns within Google Ads. You will only be charged when someone clicks on your ads and visits your website.

Google Shopping is a great way to reach a wider audience and get your products seen by potential customers. It allows you to target customers who are actively searching for the types of products you offer, making it much easier for them to find you. This makes it a highly effective way to drive traffic to your website and increase sales.

Another benefit of Google Shopping is that it’s cost-effective. You only pay when someone clicks on your ad and visits your site, so you don’t have to worry about wasting money on ads that don’t generate any results. Plus, you can track the performance of your campaigns, so you can continually refine and optimise them over time.

Yes, Performance Max (PMax) campaigns are a great option for anyone looking to increase their website visibility in search engine rankings. Ads that are set up via Performance Max can appear across all Google channels including YouTube, Display, Search, Discover, Gmail and Maps. As a goal-based campaign type, PMax helps you to access all of the Google Ads inventory from a single campaign.

Overall, Performance Max campaigns can be an effective way to increase your website visibility and drive more relevant traffic.

Shopping campaigns are used to promote products on a search engine, such as Google Shopping, in order to drive traffic to an online store. Shopping campaigns involve setting up a product feed that contains information about your products, such as price, product type, and availability. With shopping campaigns, you also need to apply an ad budget in Google Ads.

Product Listing Ads (PLAs) are what shopping campaigns were formally called by Google.

Performance Max campaigns are Google Ads’ new type of goal-oriented digital marketing campaign that are designed to drive maximum performance. These campaigns involve setting up an ad budget, choosing audience settings and creating content that is designed to engage customers. The combination of assets can then appear as shopping ads, search ads, display ads or video ads to your target audience. To maximise the shopping ads element, it’s recommended that a product feed is applied to your PMax campaign.