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Shopping Ads

Search, and your customers shall find. Google Shopping Ads are a highly effective ad format for retailers as it promotes products displaying images, prices and your brand in highly intent-driven Google Search and Google Shopping queries.

Our team delivers quality execution and uses data to get the most out of this important channel.

E-Commerce Strategies

Our strategy and experience deliver the most revenue and sales for your budget.

Here’s how we show you the money. With the right e-Commerce Strategies, we help you promote your most profitable products in the right place.

Omnichannel Solutions

We include local inventory ads to drive people to your store by showing them the stock you have in-store.

What’s in stock, doc? We find this is a useful ad format to sell in-store products as people can see what products are available and decide to shop in-store.

Google Shopping Campaigns (formerly Product Listing Ads)

Look who’s shopping. We reach people actively searching for your products with the right product image, price and your store name.

We structure your campaigns to achieve your objectives and provide insights on reporting.

Performance Max Campaigns

We use Google’s latest campaign type to expand the reach of your shopping ads to other networks.

We make sure our ads perform well under pressure. We utilise these campaigns as they use machine learning algorithms to optimise placements and bidding to achieve a target cost per acquisition or target ROAS.

Process

With a well-managed & optimised Merchant Center, you can increase your visibility and reach potential customers, thus improving the chance to make sales and revenue.

Step 1

Qualification

There are foundational requirements from Google to set up Google Shopping Ads.

Step 2

Google Merchant Center Setup

The engine driving shopping ads and organic shopping listings. This is where product data (item price, photos, description, etc.) are uploaded and processed by Google. This also drives Google free listings.

Step 3

Quality Data Alignment

Here we identify the opportunities to maximise results from this channel. Having data optimised for this channel will help ensure that your products reach users in the market.

Step 4

Google Ads

We set up campaigns by connecting Merchant Center to your marketing goals and objectives so that products can be displayed in Google Shopping Ads.

Having a technically sound set-up and optimised product data is crucial to maximising sales and revenue through digital channels. This includes ensuring the data is properly structured and formatted in the Merchant Center and that the campaigns are set up correctly to promote the right products within your media budget.

Make your ads pop up when and where your audience is searching. Find out how.

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Case Studies

Reaching niche audiences with Google Ads to help farmers protect their crops

In Marketing We Trust helped create campaigns that find people in the right locations at the right time

What we did

We ensured that the right people were targeted in the right areas by using geo-placement, custom website visits, and custom keywords to build relevant audience groups for the ads.

The impact

During the course of the three campaigns run we delivered 8 million impressions; 76,000 clicks to the FMC website and over 180,000 video views.

8

Million impressions

76,000

Clicks

Paid

Reaching niche audiences with Google Ads to help farmers protect their crops

Specialist Team

Paid Media, Specialist team

Lisa Ffrench

Paid Media Specialist

Lisa Ffrench (yes, her name is really spelt that way) has been with In Marketing We Trust for 4 years…

Lisa Ffrench’s name may be unusual but she’s also unusually great at not just writing copy but also crunching numbers.

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Paid Media, Specialist team

Scott Roy

Digital Project Manager

A Performance Marketing Specialist with over a decade of experience in paid advertising, Scott Roy has been a part of…

A digital nomad who’s finally put down his roots, Scott has over a decade of experience in Paid Media.

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Clients

Technology Partners / Certifications

Testimonials

FAQ’s

What can Google Shopping do for my business?

As an online advertising platform, Google Shopping helps retail businesses reach potential customers. It offers the opportunity to showcase products, increase brand awareness and generate sales from qualified leads. In addition, you can use Google Shopping to compare your products to competitors and gain insights on pricing and availability.

Google Shopping also offers insights into customer behaviour, giving you the ability to monitor what people are searching for and how they are engaging with your product. This allows you to optimise your campaigns and target the right customers more effectively.

How do I build a Google Shopping or Performance Max campaign?

Setting up a Google Shopping campaign is a great way to drive more traffic and sales to your website. To get started, you need to create a Merchant Center account, which is where your product data will be stored. Once you’ve created the account, you need to import your product data into the Merchant Center using either a data feed or the API. Then you’ll be ready to create your Shopping or Performance Max campaign in Google Ads.

Google Ads will then use your product data to generate Shopping Ads that will appear on the search engine results page. To ensure your ads are targeting the right audience, you’ll need to set up ad groups and target settings, including location, device, language, and more. Finally, you’ll need to track the performance of your campaign to ensure it’s meeting your objectives.

How can Google Shopping drive more traffic and sales?

Google Shopping is a great way to drive more traffic and sales to your online store. Your product listings will appear in relevant search results, giving shoppers a quick and easy way to find and purchase your products from your website.

You can track how many impressions and clicks your product listings are getting, as well as the number of sales you’re making. With this data, you can optimise your product listings and target potential customers with more relevant ads. Additionally, you can use Google Shopping remarketing features to stay connected with customers who have already shown an interest in your products.

Is Google Shopping free?

When you create a Merchant Center account, you can upload your product data for free. Google Shopping offers you the option to list products for free, even if you aren’t running a Google Ads campaign. Free listings allow merchants to display their items across Google – not just on the Shopping tab.

For even more visibility, we can set up your Shopping or Performance Max campaigns within Google Ads. You will only be charged when someone clicks on your ads and visits your website.

Why should I add Google Shopping to my paid strategy?

Google Shopping is a great way to reach a wider audience and get your products seen by potential customers. It allows you to target customers who are actively searching for the types of products you offer, making it much easier for them to find you. This makes it a highly effective way to drive traffic to your website and increase sales.

Another benefit of Google Shopping is that it’s cost-effective. You only pay when someone clicks on your ad and visits your site, so you don’t have to worry about wasting money on ads that don’t generate any results. Plus, you can track the performance of your campaigns, so you can continually refine and optimise them over time.

Should I use Performance Max campaigns?

Yes, Performance Max (PMax) campaigns are a great option for anyone looking to increase their website visibility in search engine rankings. Ads that are set up via Performance Max can appear across all Google channels including YouTube, Display, Search, Discover, Gmail and Maps. As a goal-based campaign type, PMax helps you to access all of the Google Ads inventory from a single campaign.

Overall, Performance Max campaigns can be an effective way to increase your website visibility and drive more relevant traffic.

What is the difference between shopping, PLAs and Performance Max campaigns?

Shopping campaigns are used to promote products on a search engine, such as Google Shopping, in order to drive traffic to an online store. Shopping campaigns involve setting up a product feed that contains information about your products, such as price, product type, and availability. With shopping campaigns, you also need to apply an ad budget in Google Ads.

Product Listing Ads (PLAs) are what shopping campaigns were formally called by Google.

Performance Max campaigns are Google Ads’ new type of goal-oriented digital marketing campaign that are designed to drive maximum performance. These campaigns involve setting up an ad budget, choosing audience settings and creating content that is designed to engage customers. The combination of assets can then appear as shopping ads, search ads, display ads or video ads to your target audience. To maximise the shopping ads element, it’s recommended that a product feed is applied to your PMax campaign.