Link Tools

Get more efficient internal linking.

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“Internal links are the most powerful SEO lever you control 100% after content.”

– Kevin Indig, Director of SEO, Shopify

Big sites are complex

Big sites are complex to manage and internal linking is one of the most complex components.

It’s difficult to understand where you should focus your attention as many pages may be important for different reasons, and because your entire crosslinking network is interconnected a change in one place may have unexpected consequences elsewhere.

That’s why we developed our internal linking toolset: to help surface where your efforts should be placed and to take the headache out of developing a great internal linking network.

 

We understand your most important pages

When your site is small it’s easy to understand which pages are the most important.

But as your site gets bigger this becomes a problem that grows exponentially.

We take a systematic approach to identify the most important pages on your site. Our intelligent Page Value Platform can combine data from multiple sources in order to give you a full picture of which pages make you money, which pages bring you visitors and which pages sit in the sweet spot of both.

This means you’ll understand exactly where your internal linking efforts should be placed.

 

We identify your crosslinking gaps

We’re obsessed with efficient internal linking.

Once we understand your current site structure and have identified which pages matter the most to you we get to work identifying where the gaps exist in your site’s internal links.

Our toolset then allows us to rapidly plug these gaps so you can focus on other things.

 

We’re intelligent about your links

Now that you know what your most important pages are and where your links need to go, our advanced tech stack provides you with the following capabilities:

  • Our machine learning-driven systems understand which pages are related to each other, ensuring the most relevant links are generated for search engines and users
  • We take smart approaches to minimise click depths of your highest converting pages, ensuring that search engines understand these pages are the most important
  • Our systems are responsive to seasonality and changes in your market, so you know you won’t be stuck with an out-of-date link architecture

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See the Results: Expedia

Machine learning solution for internal link structure on 18m pages site.

Get similar results

The team at In Marketing We Trust, led by the very knowledgeable Frederic, has been working with Expedia since 2014 and has helped us uncover and fixed a number of on site issues across our 18 million page website. Their deep understanding of complex sites’ issues and pragmatic approach to enterprise SEO in an autonomous fashion helped me deliver results while allowing me to focus on some other matters.

I would highly recommend his skills & the team at In Marketing We Trust to anyone looking to succeed in Digital, and Search in particular.

Julien PSEO Manager, Expedia

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Speak to us today to find out how our link tools can improve your marketing performance and receive a response from our Commercial Director within 24 hours.

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Always willing to help and offer advice and has even offered fantastic training. We don’t feel like a client, we feel that we work together as they are passionate about what they do in order for us to achieve our business goals. IMWT staff is highly skilled and are experts in their field.

I especially appreciate that IMWT are so proactive in ensuring that we are kept up to date with reporting and have been a major help with migration. One of the best agencies we’ve worked with. Cecilia is wonderful! Very easy to bounce ideas off, will offer advice and is not afraid to give constructive criticism which we need at times. We’ve been low in staff numbers and when we express this to Cecilia, she has always been quick to offer help from their end – pulls in resources from everywhere to ensure we meet our deadlines.

Rachelle DDigital Marketing Coordinator, Globus Family of Brands

We engaged IMWT a few months ago after considering a few different digital agencies. They stood out from the crowd as they didn’t just tell us how we should spend our marketing budget but more importantly what the return would be. IMWT provided us with an impressive proposal that included a detailed forecast of the results we could expect and so far they’ve exceeded this!

We’ve really enjoyed working with the team of digital experts at IMWT who’ve gone above and beyond to help us achieve our objectives.

Lucy BHead of Marketing, Geo Workforce Solutions

I worked with IMWT on a number of very diverse projects and was impressed by the variety of skills and expertise IMWT brought to the table. IMWT really took the time to understand our business and our needs, and delivered some highly effective solutions as a result.

Antje LMarketing Manager International, Columbus Direct