Basic

For basic websites using Universal Analytics

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  • Create a Google Analytics 4 property
  • Create a data stream(s)
  • Enable data collection
  • Activate enhanced measurement
  • Demonstration session (1 hour)

Enterprise

For large or complex websites using Universal Analytics

Enquire now
  • Create a Google Analytics 4 property
  • Create a data stream(s)
  • Enable data collection
  • Activate enhanced measurement
  • Implement e-commerce measurement
  • Add recommended events, custom events & custom parameters
  • Link to Google Ads & enable conversion events
  • Demonstration session (1 hour)

Custom

For large or complex websites with no analytics

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Configuration of your GA4 account to Google certified standards
  • Prepare – establish all project requirements
  • Discover – business context and goals
  • Design – tailored solution architecture
  • Implement – execute your tailored design
  • Launch – go live and transfer knowledge

Why trust us with your GA4 migration

We’ve implemented over 80 GA4 properties for businesses just like yours.

Certified

Choose one of only 20 agencies across Australia certified by Google to implement GA4 with this level of expertise.

Bespoke

No matter how customised your Universal Analytics set-up is, we can replicate or upgrade it using GA4.

Training

No one likes change. But we can hold your hand through the process of navigating a new interface, and getting the most out of Google’s new features.

How Academia Del Futuro increased data accuracy by 353% with our GA4 implementation

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Senior Digital Marketing Manager
Isuzu UTE Australia Pty Ltd

It was a pleasure working with Ben and the In Marketing We Trust team for our Google Analytics 4 implementation. We were generally happy with our own initial baseline GA4 property configuration, but the IMWT team were able to step this up by auditing the solution, making recommendations and implementing these in line with best practices in both Analytics and Tag Manager. We now have enhanced website event data capture and an improved data layer. The approach was extremely methodical with all steps and changes documented, leaving us in a solid position to build on the new capabilities. I would certainly recommend IMWT for GA4 implementations

Download the GA4 set-up checklist

Use our Google-certified process

  • Get prepared with project setup and governance
  • Discover your current ecosystem and conduct stakeholder interviews
  • Design solution requirements and your implementation plan
  • Implement and deploy Google Analytics 4 with quality assurance
  • Conduct a launch readiness check and go live
Download now

What’s to love about GA4?

AI-powered insights

Receive notifications when Google identifies a change or trend in your users behaviour

Predictive metrics

Build audiences based on users likelihood of purchasing or churning based on machine learning

Unified reporting

View reports for multiple websites and apps within one interface

BigQuery integration

Previously only for GA360 users, this powerful tool now comes standard

Event-focused

Experience automatically created events, plus the ability to create your own or modify existing events

Build your own reports

Build funnels, path explorations and custom tables and charts
Get a free consultation

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