Data & Analytics Wednesday

From Visibility to Recommendation

Google Analytics 4 migration

Measure what really matters in AI search

The rise of AI-powered search engines (ChatGPT, Google Gemini, Perplexity) has fundamentally changed how brands are discovered and recommended online. Traditional SEO focused on ranking and visibility, but AI search introduces a critical new dimension: recommendation quality.

This session introduces the concept of Brand Experience Optimization (BX) for AI search—a strategic framework that combines Branding, Customer Experience (CX), and Product Marketing to influence how AI engines not just find, but actively recommend your brand.

 

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Download Freddy’s deck from the last Data & Analytics Wednesday of 2025!

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From Search, to Signal, to Discovery. Discovery starts as a question, a need, a swipe, a signal. We help brands show up. Not as noise, but as the answer.

Get a free consultation today to discuss YOUR future of search.

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