Increasing Non-English
Traffic 14% for Expedia Resulted in $300k in Profits

by Kirsten Tanner | Jul 24, 2024

In Marketing We Trust has worked closely with Expedia since 2014. Due to our international SEO experience within APAC, Expedia trusted us with 4 of their 11 Priority Markets to increase their non-brand non-English traffic, Japan, Korea, Hong Kong and Australia. What...

A year in review: outstanding YoY results show nothing can keep Mitre 10 down

by imwtnew | May 8, 2023

Mitre 10 wanted to hit some substantial targets in FY22 and needed a plan to help them get there What we did Tactics across technical SEO, content, off-site, and local SEO were prioritised, with quarterly business reviews used to determine which elements were working...

Machine learning for internal link structure prioritises conversions for Expedia

by imwtnew | May 8, 2023

Our objective was to deliver a tailored long-term solution to a large-scale issue of internal link errors What we did The specialists from In Marketing We Trust’s technical SEO team, designed a dynamic, automated solution to provide ongoing updates to the internal...

Sold out tours in 6 months: How Globus pivoted from International to Domestic travel in 2020 and won

by imwtnew | May 8, 2023

Our objective was to increase conversions and bookings for Globus Family of Brands through remarketing display ads while reducing the cost of acquisition. What we did To increase bookings for Globus Australasia, we targeted users who already showed an interest in...

A quick recovery from a site migration is possible with expert guidance

by imwtnew | May 8, 2023

In Marketing We Trust helped grow the organic footprint for Castlery in the US market What we did The key SEO strategy for the competitive US market was to drive an increase in the organic market share. This was driven by a largely content-first strategy that used...