In Marketing We Trust has worked closely with Expedia since 2014. Due to our international SEO experience within APAC, Expedia trusted us with 4 of their 11 Priority Markets to increase their non-brand non-English traffic, Japan, Korea, Hong Kong and Australia.
What we did
Launched +100 SEO traffic tests across 11 countries. Our solution ran for 1.5 years and focused on optimising SEO elements on the most important and profitable landing pages on each line of the business.
The impact
From the winning tests, there was an aggregated GP lift of $300K. The majority of the tests focused on Expedia brand sites which saw a traffic increase of over 14% compared to the previous period.