Globus family of brands migrated early to Google Analytics 4 and were happy with the new solution, however, wanted to save historical data from Universal Analytics and compare current performance with pre-covid data. What we did Our analytics team came up with...
Customer insights and analytics capabilities needed to be improved for platform iteration and board reporting What we did We were able to move from many analytics tools across a variety of platforms and integrate them into one unified platform – GTM – to track...
Our objective was to help Academia del Futuro gain a deep understanding of user behaviour across multiple platforms What we did Implementing the Google Analytics 4 property allowed us to help Academia del Futuro access more information on their customers and how they...
How improving the connection between multiple critical marketing systems enabled Open Colleges to create exclusion lists and focus on targeting the right users. What we did Combining data from Google Analytics, Google Tag Manager, and Salesforce allowed us to create a...
