In Marketing We Trust helped take SEO “Out of the basement” and gain a large share of voice for Online Vocational Education
What we did
Turning a small site into a leading voice in online education resulted from an evolving plan over 3 years. The effort focused on revenue-driving key terms first, then building supporting content to help prospective students along their purchasing journey.
The impact
With the support of In Marketing We Trust, Open Colleges fixed and reduced the risk of future penalties, created engaging content and increased our SEO leads by 95% YoY.
