TrendMicro were seeking an agency that would be able to effectively manage a multi-market paid strategy to drive qualified B2B leads for one of their key products.
What we did
We designed a full funnel strategy, with dedicated landing pages to drive the right content, to the right audience. This was effectively managed in conjunction with a multi-market strategy, which was based on lead requirements and budget strategies to drive performance.
The impact
Initially, the goal was to build to 1,700 leads per month. In November 2022, we doubled that number with a total of 3,568 leads across all regions. By the end of the first year of activity, we have also achieved a conversion rate of 11.54%, which was an increase of 22% quarter on quarter (to the end of October 2022).
